本校學位論文庫
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論文詳情
房文君
柳嘉信
國際旅遊與管理學院
國際款待與旅遊業管理碩士學位課程 (英文學制)
碩士
2017
The Effect of Cruise Tourism Motivation on Tourist Satisfaction and Behavioral Intention: A Study on Guangdong-Hong Kong-Macao Greater Bay Area
The Effect of Cruise Tourism Motivation on Tourist Satisfaction and Behavioral Intention: A Study on Guangdong-Hong Kong-Macao Greater Bay Area
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Cruise tourism; Push-Pull theory; Travel motivation; Satisfaction; Behavioral intention
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In recent years, cruise tourism becomes one of the fastest growing segments of the entire tourism and leisure travel market. As the growth of cruise travel in Europe and America slowed down in the recent years, China cruise market is shaking up the industry due to its geographic location and the huge potential of the tourist market. The reasons why Chinese tourists participate in cruise tourism, and their needs and descriptions have become a concern of many cruise companies. The study empirically examining the relationships among push and pull cruise tourism motivations, satisfaction and behavioral intention based on the previous literature review. The questionnaires survey was conducted on tourists who participating in cruise tourism from Gguangdong-Hong Kong-Macao Greater Bay Area. The method of descriptive statistics analysis, reliability and validity analysis, Pearson correlation analysis, and linear regression analysis was used in the study. Empirical findings indicated that (1) the push motive factors are social, self-esteem & social recognition, escape/relaxation, learning/discovery & thrill. Pull motivation cover three dimensions of onboard attributes, including onboard environment, onboard recreation, onboard social interaction and visual surrounding; four dimensions of onshore attributes, including visual surroundings, safety and comfort, learning and exploration, destination development. (2) The push and pull motivation of cruise tourism impact on tourist satisfaction and behavior intention, but not all the push and pull factors influence them. (3) The tourist satisfaction is positive influenced on behavioral intention. In the end, the study offers some proposals about cruise tourism marketing strategies based on push and pull motivation aspect.
2021
英文
108
Acknowledgment I
Abstract II
List of Figures VI
List of Tables VII
Chapter One Introduction 1
1.1 Research Background 1
1.2 Research purpose 7
1.3 Research objective 8
1.4 Research significance 9
1.4.1 Theoretical significance 9
1.4.2 Practical significance 10
Chapter Two Literature Review 11
2.1 Definitions of key Terms 11
2.2 Cruise tourism 13
2.2.1 Definition of cruise 13
2.2.2 Cruise onboard attribution 16
2.2.3 Cruise onshore attribution 18
2.3 Travel motivation 19
2.3.1 Push-Pull Theory 20
2.4 Customer Satisfaction 31
2.4.1 Relationships between motivations and satisfaction 33
2.5 Behavioral intention 34
2.5.1 Relationships between motivations, satisfaction and behavioral intention 36
2.6 Sub-conclusion of the chapter 38
Chapter Three Research Design 40
3.1 Research framework 40
3.2 Questionnaire design 44
3.2.1 Travel motivates (push motivation) as a variable 44
3.2.2 Onboard attribution (pull motivation) as a variable 45
3.2.3 Onshore attribution (pull motivation) as a variable 46
3.2.4 Cruise satisfaction as a variable 47
3.2.5 Behavioral intention as a variable 48
3.2.6 Demographic characteristics 49
3.3 Sample selection 50
3.3.1 Survey and implementation 51
3.4 Measurement 51
3.4.1 Reliability analysis 52
3.4.2 Validity analysis 52
3.4.3 Descriptive Analysis 53
3.4.4 Pearson’s correlation analysis 53
3.4.5 Simple linear regression analysis 53
Chapter Four Results Analysis 54
4.1 Summary of formal questionnaire recovery 54
4.2 Basic narration and statistical analysis 55
4.2.1 Reliability Analysis 55
4.2.2 Validity Analysis 56
4.2.3 Profile of respondents 57
4.3 Pearson’s Correlation Analysis 61
4.3.1 Travel motivates and cruise satisfaction correlation analysis 61
4.3.2 Onboard factors and cruise satisfaction correlation analysis 62
4.3.3 Onshore factors and cruise satisfaction correlation analysis 63
4.3.4 Travel motivates and behavior intention correlation analysis 64
4.3.5 Onboard factors and behavioral intention correlation analysis 66
4.3.6 Onshore factors and behavioral intention correlation analysis 67
4.3.7 Cruise satisfaction and behavioral intention correlation analysis 68
4.4 Linear regression analysis 69
4.4.1 Cruise motivation and cruise satisfaction regression analysis 69
4.4.2 Cruise motivation and behavioral intention regression analysis 72
4.4.3 Behavioral intention and cruise satisfaction regression analysis 75
Chapter Five Conclusions and Suggestions 77
5.1 Conclusions 77
5.1.1 Research Hypothesis Certification 77
5.1.2 Research hypothesis analysis 79
5.2 Recommend and Suggestions 81
5.2.1 Recommendations on push motivation 81
5.2.2 Recommendations on pull motivation 82
5.3 Limitations and Future Studies 86
Reference 88
Curriculum vitae 101
Appendices 102
Appendices I 102
Appendices II 106
Abstract II
List of Figures VI
List of Tables VII
Chapter One Introduction 1
1.1 Research Background 1
1.2 Research purpose 7
1.3 Research objective 8
1.4 Research significance 9
1.4.1 Theoretical significance 9
1.4.2 Practical significance 10
Chapter Two Literature Review 11
2.1 Definitions of key Terms 11
2.2 Cruise tourism 13
2.2.1 Definition of cruise 13
2.2.2 Cruise onboard attribution 16
2.2.3 Cruise onshore attribution 18
2.3 Travel motivation 19
2.3.1 Push-Pull Theory 20
2.4 Customer Satisfaction 31
2.4.1 Relationships between motivations and satisfaction 33
2.5 Behavioral intention 34
2.5.1 Relationships between motivations, satisfaction and behavioral intention 36
2.6 Sub-conclusion of the chapter 38
Chapter Three Research Design 40
3.1 Research framework 40
3.2 Questionnaire design 44
3.2.1 Travel motivates (push motivation) as a variable 44
3.2.2 Onboard attribution (pull motivation) as a variable 45
3.2.3 Onshore attribution (pull motivation) as a variable 46
3.2.4 Cruise satisfaction as a variable 47
3.2.5 Behavioral intention as a variable 48
3.2.6 Demographic characteristics 49
3.3 Sample selection 50
3.3.1 Survey and implementation 51
3.4 Measurement 51
3.4.1 Reliability analysis 52
3.4.2 Validity analysis 52
3.4.3 Descriptive Analysis 53
3.4.4 Pearson’s correlation analysis 53
3.4.5 Simple linear regression analysis 53
Chapter Four Results Analysis 54
4.1 Summary of formal questionnaire recovery 54
4.2 Basic narration and statistical analysis 55
4.2.1 Reliability Analysis 55
4.2.2 Validity Analysis 56
4.2.3 Profile of respondents 57
4.3 Pearson’s Correlation Analysis 61
4.3.1 Travel motivates and cruise satisfaction correlation analysis 61
4.3.2 Onboard factors and cruise satisfaction correlation analysis 62
4.3.3 Onshore factors and cruise satisfaction correlation analysis 63
4.3.4 Travel motivates and behavior intention correlation analysis 64
4.3.5 Onboard factors and behavioral intention correlation analysis 66
4.3.6 Onshore factors and behavioral intention correlation analysis 67
4.3.7 Cruise satisfaction and behavioral intention correlation analysis 68
4.4 Linear regression analysis 69
4.4.1 Cruise motivation and cruise satisfaction regression analysis 69
4.4.2 Cruise motivation and behavioral intention regression analysis 72
4.4.3 Behavioral intention and cruise satisfaction regression analysis 75
Chapter Five Conclusions and Suggestions 77
5.1 Conclusions 77
5.1.1 Research Hypothesis Certification 77
5.1.2 Research hypothesis analysis 79
5.2 Recommend and Suggestions 81
5.2.1 Recommendations on push motivation 81
5.2.2 Recommendations on pull motivation 82
5.3 Limitations and Future Studies 86
Reference 88
Curriculum vitae 101
Appendices 102
Appendices I 102
Appendices II 106
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3. Battour, M. M., Battor, M. M., & Ismail, M. (2012). The mediating role of tourist satisfaction: A study of Muslim tourists in Malaysia. Journal of Travel and Tourism Marketing, 29, 279-297.
4. Beard, J.G., & Ragheb, M.G. (1983). Measuring leisure motivation. Journal of Leisure Research, 15(3), 219-227. Biehn,
5. Bigne, J. E., Sanchez, M. I., & Sanchez, J. (2001). Tourism image, evaluation variables and after purchase behaviour: inter-relationship. Tourism management, 22(6), 607-616.
6. Boo, S., & Jones, D.L. (2009). Using a validation process to develop market segmentation based on travel motivation for major metropolitan areas. Journal of Travel & Tourism Marketing, 26(1), 368-379.
7. Brida, J. G., Bukstein, D., & Tealde, E. (2015). Exploring cruise ship passengers' spending patterns in two uruguayan ports of call. Social Science Electronic Publishing, 18(7), 684-700.
8. Brida, J. G., Bukstein, D., Garrido, N., & Tealde, E. (2012). Cruise passengers' expenditure in the caribbean port of call of cartagena de indias: a cross-section data analysis. Social Science Electronic Publishing, 18(2), 313-325.
9. Cardozo, R. N. (1965). An experimental study of customer effort, expectation, and satisfaction. Journal of marketing research, 244-249.
10. Carnival Corporation & plc. (2014). 2014 Annual report. Retrieved from http://phx.corporate-ir.net/phoenix.zhtml?c=140690&p=irol-reportsannual
11. Chen, C. F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions?. Tourism management, 28(4), 1115-1122.
12. Chen, J. M., Neuts, B., Nijkamp, P., & Liu, J. (2016). Demand determinants of cruise tourists in competitive markets: motivation, preference and intention. Tourism Economics, 22(2), 227-253.
13. Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism management, 29(4), 624-636.
14. China Cruise & Yacht Industry Association (2017). 2016-2017 China Cruise industry development report. Retrieved from http://www.ccyia.com/en/
15. Churchill Jr, G. A., & Surprenant, C. (1982). An investigation into the determinants of customer satisfaction. Journal of marketing research, 491-504.
16. Churchill, G.A. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16(1), 64-73.
17. Collins UK (ed.) 2010. Collins English Dictionary. Bishop Briggs, Glasgow: HarperCollins.
18. Crompton, J.L. (1979). Motivations for pleasure vacation. Annals of Tourism Research, 4, 408-424.
19. Cronin Jr, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of retailing, 76(2), 193-218.
20. Crouch, G.I. (2011). Destination competitiveness: An analysis of determinant attributes. Journal of Travel Research, 50(1), 27-45.
21. Crouch, G.I., & Ritchie, J.R.B. (1999). Tourism, competitiveness, and social prosperity. Journal of Business Research, 44, 137-152.
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25. Cruise Lines International Association. (2015). North America cruise industry update. Retrieved from http://ceoblog.cruising.org/content/ defualt/files/2015.pdf
26. Cruise Lines International Association. (2018). 2018 Cruise Industry Outlook. Retrieved from http://www.cruising.org/about-the-industry/ research/2018-state-of-the-industry
27. Eusébio, C., & Vieira, A.L. (2011). Destination attributes’ evaluation, satisfaction and behavioural intentions: A structural modelling approach. International Journal of Tourism Research, Advance online publication. doi: 10.1002/jtr.877
28. Dann, G.M.S. (1977). Anomie, ego-enhancement and tourism. Annals of Tourism Research, 4(4), 184-194.
29. Dann, G.M.S. (1981). Tourist motivation: An appraisal. Annals of Tourism Research, 8(2), 187-219.
30. Douglas, N. & Douglas, N. 2004, The Cruise Experience. Global and regional issues in cruising, Pearson Education Australia.
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