甄欣儿

黃業堅

國際旅遊與管理學院

國際款待與旅遊業管理碩士學位課程 (英文學制)

碩士

2018

Travel Motivation from Japanese Cartoon: Qualitative Research

Travel Motivation from Japanese Cartoon: Qualitative Research

Japan cartoon ; Attractiveness ; Travel motivation ; Purchasing behaviour

Japan cartoon ; Attractiveness ; Travel motivation ; Purchasing behaviour

下載

The current study investigated the Japan cartoon and travel motivation. A qualitative approach was adopted and interviews were used for data collection. The result revealed that people think cartoon character themselves, the story of cartoon animation, the peripheral products about cartoon characters, the childhood memory, personal preference and promotion of media can induce tourist desire to travel. Furthermore, the study revealed that the list of motives for traveling are that for gain the experience, entertain as well as interact with cartoon characters, see the real scene and resonate with anime plot. The study probed into understanding products related to Japan cartoon and purchase behaviour. The findings manifest that tourists’ purchase behaviour was positively affected by tourists’ feeling and memory in Japan cartoon and the environment as well as atmosphere of the stores. In a word, Japan cartoon can attract tourists’ motivation and purchase behaviours.

The current study investigated the Japan cartoon and travel motivation. A qualitative approach was adopted and interviews were used for data collection. The result revealed that people think cartoon character themselves, the story of cartoon animation, the peripheral products about cartoon characters, the childhood memory, personal preference and promotion of media can induce tourist desire to travel. Furthermore, the study revealed that the list of motives for traveling are that for gain the experience, entertain as well as interact with cartoon characters, see the real scene and resonate with anime plot. The study probed into understanding products related to Japan cartoon and purchase behaviour. The findings manifest that tourists’ purchase behaviour was positively affected by tourists’ feeling and memory in Japan cartoon and the environment as well as atmosphere of the stores. In a word, Japan cartoon can attract tourists’ motivation and purchase behaviours.

2019

英文

122

Acknowledgements I
Declaration of Originality of Thesis II
Abstract III
List of Figures VI
List of Tables VII
Chapter One Introduction 8
1.1 World view of cartoon 8
1.2 The situation of Japan cartoon today 11
1.3 How cartoon characters influence people 13
1.3.1 Cartoon characters and real life 13
1.3.2 Cartoon characters and education 14
1.3.3 Cartoon characters and advertisements 17
1.3.4 Cartoon characters and purchasing behavior 19
1.3.5 Cartoon characters and other elements 19
1.4 Research gap and contribution 20
Chapter Two Literature Reviews 22
2.1 The elements of animation 22
2.2 Cartoon and traveling 23
2.3 Japan animation 26
2.4 Destination Choice 29
2.5 Travel Motivation 33
2.5.1 Types of travel motivation 33
2.5.2 Effects of travel motivation 34
2.6 Purchase behavior 36
Chapter Three Methodology 40
3.1 Method 40
3.2 Interview question 46
3.2.1 Attractiveness 46
3.2.2 Travel motivations 46
3.2.3 Purchasing behavior 46
Chapter Four Findings 48
4.1 Preliminary study 48
4.2 Data analysis 54
4.2.1 Findings 1 54
4.2.2 Findings 2 69
4.2.3 Findings 3 78
Chapter Five Discussion 91
5.1. Theoretical Implication 92
5.2. Managerial Implication 93
Chapter Six Conclusion 96
6.1. Limitation 96
6.2. Future Research Directions 97
Bibliography 98
Appendices 115
Appendix 1 Interview Invitation 115
Appendix 2 Interview Guide and Interview Content 116
Section 1: Attractiveness 116
Section 2: Travel motivations 117
Section 3: Purchasing behavior 118
Section 4: The Interviewee Information 119
Appendix 3 Sample of Interview Blanket 121