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TIROUFLET JUSTINE,LÉA
陳淑霞
國際旅遊與管理學院
國際款待與旅遊業管理碩士學位課程 (英文學制)
碩士
2019
Influencing Factors on the Visit Intention of Non-Asian Tourists: the Case Study of Macau
Influencing Factors on the Visit Intention of Non-Asian Tourists: the Case Study of Macau
Non-Asian visitors ; actors, Influences ; Visiting intention ; Macau
Non-Asian visitors ; actors, Influences ; Visiting intention ; Macau
Macau became in less than 20 years one of the cities with the fastest growth regarding its economy and tourism development. Therefore, the Macau government is looking forward to develop and enhance the destination image of the city. They want to provide better tourism attraction while promoting their unique cultural aspect. The etiquette of Macau being only a gambling destination is not accurate anymore. This thesis aims to investigate the non-Asian visitor's attitudes towards the factors that influence their visiting intention in Macau and provides recommendations for understanding better this understudy market. This study adopted the conceptual model from Turner, Reisimger & McQuilken (2001). Primary data were collected through 20 in-depth interviews, and secondary data have been gathered through reports, official websites, and observations. After analyzing the interviewee's answer two new dimensions were added to the original conceptual model: stereotyped image, social media, and online communication, and satisfaction of the service quality have been withdrawn. With the result recommendation to the industry practitioners and government were provided to have a better understanding of what can be conducted regarding the image of the city.
Macau became in less than 20 years one of the cities with the fastest growth regarding its economy and tourism development. Therefore, the Macau government is looking forward to develop and enhance the destination image of the city. They want to provide better tourism attraction while promoting their unique cultural aspect. The etiquette of Macau being only a gambling destination is not accurate anymore. This thesis aims to investigate the non-Asian visitor's attitudes towards the factors that influence their visiting intention in Macau and provides recommendations for understanding better this understudy market. This study adopted the conceptual model from Turner, Reisimger & McQuilken (2001). Primary data were collected through 20 in-depth interviews, and secondary data have been gathered through reports, official websites, and observations. After analyzing the interviewee's answer two new dimensions were added to the original conceptual model: stereotyped image, social media, and online communication, and satisfaction of the service quality have been withdrawn. With the result recommendation to the industry practitioners and government were provided to have a better understanding of what can be conducted regarding the image of the city.
2020
英文
243
Acknowledgements III
Abstract V
List of Figures IX
List of Tables X
Chapter One Introduction 1
1.1 Research Background 1
1.2 Tourism industry in Macau 3
1.3 Profile of Macau tourist 5
1.4 Macau Development Master Plan 7
1.5 Visit intention 9
1.6 Factor which influence visiting intention 9
1.7 The importance of culture for tourism industry 10
1.8 Service quality 12
1.9 Destination image 13
1.10 Research gap 14
1.11 Problem statement 16
1.12 The study Rational 18
1.13 Study objectives 19
1.14 Significance of the study 20
1.15 Scope and delimitation 21
1.16 Signposting 22
Chapter Two 23
2.1Introduction
232 Tourism value Chain 24
2.2.1 Nature of Hospitality 26
2.3 Culture 27
2.3.1 Theories related to culture 28
2.3.2 Tourism industry and culture 36
2.3.3 Culture and perception 37
2.3.4 Consumer culture 38
2.3.5 Customer satisfaction and expectation 39
2.3.6 Culture and tourism behavior 41
2.3.7 Cultural distance 41
2.4 Perception choice of a destination 43
2.4.1 Destination attributes 44
2.5 Purchase intention 46
2.6 Service quality 47
2.6.1 Traditional service 48
2.6.2 Service quality and customer satisfaction 49
2.6.3 Online service 51
2.6.4 SERVQUAL Model 52
2.7 Conceptual Framework of the study 55
2.8 Historical context 58
Chapter Three 63
3.1 Introduction 63
3.2 Research Design 65
3.2.1 Qualitative vs Quantitative 65
3.2.2 Research strategy 67
3.3 Research process 70
3.3.1 Sampling 71
3.3.2 Judgmental sampling 72
3.3.3 respondent selection 73
3.3.4 Question setting 73
3.4 Data collection 76
3.4.1 Primary data collection 76
3.4.2 Secondary data 80
3.4.3 Ethical issue 81
3.5 Data analysis 83
3.5.1 Data analysis process 83
3.6 Trustworthiness 87
3.7 Limitation 89
Chapter Four Research findings 90
4.1 Profile of the respondant 90
4.2Research results 93
4.3Data analysis 95
Chapter Five Discussion 125
5.1Authentification of research questions 125
5.2 Cultural differences and how it affects the perceptions choice of a destination 126
5.2.1 Difference between the tourist and the community host affect the level of satisfaction ?127
5.2.2 Host community need to adapt their behavior according to the nationality of the tourist128
5.3 The relative importance of the influencing factors on tourist intention to visit Macau128
5.3.1 The most important elements 130
5.3.2 The crucial element to determine the service quality from tourism product 131
5.3.3 Actual service quality affect revisiting to Macau 132
5.4 Recommendation to the government how to develop and make use of cultural segments in attracting visitors visiting intention.133
5.4.1 Industry practitioners enhance the service quality 134
5.5 Significant new findings 135
5.6 Critical review of Research Gap 141
Chapter Six Conclusion 142
6.1 Summary 142
6.2 Industry implications 143
6.3 Academic Contribution 150
6.4 Limitations and further research 153
Reference 154
Appendice 165
Abstract V
List of Figures IX
List of Tables X
Chapter One Introduction 1
1.1 Research Background 1
1.2 Tourism industry in Macau 3
1.3 Profile of Macau tourist 5
1.4 Macau Development Master Plan 7
1.5 Visit intention 9
1.6 Factor which influence visiting intention 9
1.7 The importance of culture for tourism industry 10
1.8 Service quality 12
1.9 Destination image 13
1.10 Research gap 14
1.11 Problem statement 16
1.12 The study Rational 18
1.13 Study objectives 19
1.14 Significance of the study 20
1.15 Scope and delimitation 21
1.16 Signposting 22
Chapter Two 23
2.1Introduction
232 Tourism value Chain 24
2.2.1 Nature of Hospitality 26
2.3 Culture 27
2.3.1 Theories related to culture 28
2.3.2 Tourism industry and culture 36
2.3.3 Culture and perception 37
2.3.4 Consumer culture 38
2.3.5 Customer satisfaction and expectation 39
2.3.6 Culture and tourism behavior 41
2.3.7 Cultural distance 41
2.4 Perception choice of a destination 43
2.4.1 Destination attributes 44
2.5 Purchase intention 46
2.6 Service quality 47
2.6.1 Traditional service 48
2.6.2 Service quality and customer satisfaction 49
2.6.3 Online service 51
2.6.4 SERVQUAL Model 52
2.7 Conceptual Framework of the study 55
2.8 Historical context 58
Chapter Three 63
3.1 Introduction 63
3.2 Research Design 65
3.2.1 Qualitative vs Quantitative 65
3.2.2 Research strategy 67
3.3 Research process 70
3.3.1 Sampling 71
3.3.2 Judgmental sampling 72
3.3.3 respondent selection 73
3.3.4 Question setting 73
3.4 Data collection 76
3.4.1 Primary data collection 76
3.4.2 Secondary data 80
3.4.3 Ethical issue 81
3.5 Data analysis 83
3.5.1 Data analysis process 83
3.6 Trustworthiness 87
3.7 Limitation 89
Chapter Four Research findings 90
4.1 Profile of the respondant 90
4.2Research results 93
4.3Data analysis 95
Chapter Five Discussion 125
5.1Authentification of research questions 125
5.2 Cultural differences and how it affects the perceptions choice of a destination 126
5.2.1 Difference between the tourist and the community host affect the level of satisfaction ?127
5.2.2 Host community need to adapt their behavior according to the nationality of the tourist128
5.3 The relative importance of the influencing factors on tourist intention to visit Macau128
5.3.1 The most important elements 130
5.3.2 The crucial element to determine the service quality from tourism product 131
5.3.3 Actual service quality affect revisiting to Macau 132
5.4 Recommendation to the government how to develop and make use of cultural segments in attracting visitors visiting intention.133
5.4.1 Industry practitioners enhance the service quality 134
5.5 Significant new findings 135
5.6 Critical review of Research Gap 141
Chapter Six Conclusion 142
6.1 Summary 142
6.2 Industry implications 143
6.3 Academic Contribution 150
6.4 Limitations and further research 153
Reference 154
Appendice 165
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