Today's society advocates an environmentally friendly and resource - saving social system, and the imperative is to develop green and environmentally friendly catering, which is the top priority to achieve sustainable development strategic goals and resource intensification. Among them, sustainability and following ecological principles are used to improve and satisfy consumers' dining comfort. Advocating green catering is not only a move in line with the development trend of the times, but also an important measure to enhance the brand effect of the catering industry and enhance its overall competitiveness. However, due to the gradual development of green catering, it also brings us many problems. Based on this, this article starts from the concept, background and development process of green catering, and studies the impact of environmental protection on the benefits of environmental protection from the perspective of consumer environmental protection. It explores the relationship between consumers and the development of environmental protection and its industry. The development of the international tourism and catering industry provides new thinking.
In the research, customer environmental involvement, customer - related needs, internal management needs, public welfare needs and environmental protection catering benefits all have significant impacts. Customer-related needs, internal management needs, public welfare needs and customer environmental involvement and customer-related needs, There is a strong positive correlation between internal management needs, public welfare needs and environmental protection catering benefits. Due to different differences and influences, it is proved that different strategies and management can be made more effective in different aspects. However, there is no significant difference in gender, age, and income in environmental protection involvement. In terms of educational background, the degree of university education is higher than that of middle school and elementary school, indicating that the degree of environmental protection involvement of college students is higher.
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