本校學位論文庫
CITYU Theses & Dissertations
論文詳情
韦钰泉
房廈
國際旅遊與管理學院
國際款待與旅遊業管理碩士學位課程 (中文學制)
碩士
2020
澳門影視旅遊者影視旅遊動機 , 明星效應, 旅遊期望與旅遊意願關係研究
A Study on the Relationship among Movie and TV Tourism Motivation, Star Effect, Tourism Expectation and Tourism Intention of Macao Movie and TV Tourists
影視旅遊動機 ; 明星效應 ; 旅遊期望 ; 旅遊意願
Film and TV Tourism Motivation ; Star Effect ; Tourism Expectation ; Tourism Intention
由東、西、北江衝擊而成的平原形成珠江三角洲，地處我國的東南沿海地區。澳門，中國的一個特別行政區GDP3700億。站在澳門向北望是我國的廣東省珠海市並且與珠海香洲區拱北相接，中間有拱北海關相阻隔。相西望與珠海市的灣仔和橫琴相望，橫琴作為粵港澳大灣區的重要發展地之一。同時，又是與我國深圳市（世界之窗）直線距離，僅僅只有80KM距離。
澳門，被稱為世界旅遊休閒中心地區，也是世界人口排名密度最高的地區之一，同時也在世界上十大著名賭城，排名第二。重要的經濟支柱產業博彩業，也是澳門的“龍頭”發展行業，主要的經濟來源。澳門的主要經濟產業伴隨著博彩業發展，相關聯的旅遊業、酒店業以及“著名的”娛樂產共同推動著澳門的經濟發展。但與此同時，作為“中國經濟GDP第一”的城市，寸土寸金的“黃金地”。所伴隨著是，重工業的發展缺乏，絕大多數依賴進口。這方向也增加澳門的經濟負荷，經濟發展也過於單一化。例如：新冠疫情的到來，使得澳門的經濟發展從之前的3700億掉到1400億。這樣複雜多樣的多樣化，也是吸引眾多遊客想要一探究竟的旅行動機。
它同時擁有一些歐洲國家以及葡語國家的傳統文化，是吸引眾多遊客的紛至遝來的重要因素之一，優秀的國際地位也給澳門打開了國際的大門，獨具有單獨的關稅區這一地位。
本論文的數據採用SPSS數據分析方法，從“銀幕前”的觀眾受到影視作品的影響這一研究視角出發，研究影視旅遊動機、明星效應、旅遊期望以及旅遊意願。
澳門，被稱為世界旅遊休閒中心地區，也是世界人口排名密度最高的地區之一，同時也在世界上十大著名賭城，排名第二。重要的經濟支柱產業博彩業，也是澳門的“龍頭”發展行業，主要的經濟來源。澳門的主要經濟產業伴隨著博彩業發展，相關聯的旅遊業、酒店業以及“著名的”娛樂產共同推動著澳門的經濟發展。但與此同時，作為“中國經濟GDP第一”的城市，寸土寸金的“黃金地”。所伴隨著是，重工業的發展缺乏，絕大多數依賴進口。這方向也增加澳門的經濟負荷，經濟發展也過於單一化。例如：新冠疫情的到來，使得澳門的經濟發展從之前的3700億掉到1400億。這樣複雜多樣的多樣化，也是吸引眾多遊客想要一探究竟的旅行動機。
它同時擁有一些歐洲國家以及葡語國家的傳統文化，是吸引眾多遊客的紛至遝來的重要因素之一，優秀的國際地位也給澳門打開了國際的大門，獨具有單獨的關稅區這一地位。
本論文的數據採用SPSS數據分析方法，從“銀幕前”的觀眾受到影視作品的影響這一研究視角出發，研究影視旅遊動機、明星效應、旅遊期望以及旅遊意願。
The plain formed by the impact of the east, west and north rivers forms the Pearl River Delta, which is located in the southeast coastal area of our country. Macao, a special administrative region of China GDP3700 billion. The collision between Chinese traditional folk culture and Portuguese culture. Standing in Macao looking north is Zhuhai City, Guangdong Province, and Zhuhai Xiangzhou District Gongbei, the middle of the Gongbei customs barrier. Looking west against Wan Chai and Hengqin in Zhuhai, Hengqin is one of the important development sites of Guangdong-Hong Kong-Macau Greater Bay Area.Xiangdong is also with the Hong Kong Special Administrative Region of another Special Administrative Region of China. At the same time, it is only 80 KM distance from Shenzhen (window of the World) in China. Distance from the South China Sea 60 km, south of the South China Sea. By far, it is the highest per capita GDP in China.
Macao, as one of the special administrative regions of China, implements the policy of one country, two systems. Known as the world tourism and leisure center area, it is also one of the highest population density in the world, but also in the world's top ten famous gambling cities, ranked second. The important economic pillar industry gambling industry is also Macao's "leading" development industry, the main economic source. Macao's main economic industries are accompanied by the development of gambling industry, and the associated tourism, hotel industry and "famous" entertainment industry jointly promote Macao'seconomic development. But at the same time, as the city of "China's economic GDP first ", the" gold land ". Accompanied by the lack of development of heavy industry, the vast majority rely on imports. This direction also increases Macao's economic load, economic development is too single. For example: the arrival of the new crown epidemic, Macao's economic development from the previous 370 billion to 140 billion. Such complex diversity is also the motivation to attract many tourists to find out.
It also has the traditional culture of some European countries and Portuguese-speaking countries, which is one of the important factors that attract a large number of tourists. Its excellent international status also opens the international door to Macao. It has a separate customs zone.
Based on the SPSS data analysis method, this thesis studies the film and television tourism motivation, star effect, tourism expectation and tourism intention from the perspective that the audience in front of the screen is affected by the film and television works. To explore the factors that have a great impact on the four structures of this study, and the relationship between the four structures.
According to the data display, as well as the research of scholars, the following research found that film and television tourism motivation has a positive impact on tourism expectation, star effect has a positive impact on tourism expectation, tourism expectation has a positive impact on tourism intention, star effect has a positive impact on film and television tourism motivation.
Macao, as one of the special administrative regions of China, implements the policy of one country, two systems. Known as the world tourism and leisure center area, it is also one of the highest population density in the world, but also in the world's top ten famous gambling cities, ranked second. The important economic pillar industry gambling industry is also Macao's "leading" development industry, the main economic source. Macao's main economic industries are accompanied by the development of gambling industry, and the associated tourism, hotel industry and "famous" entertainment industry jointly promote Macao'seconomic development. But at the same time, as the city of "China's economic GDP first ", the" gold land ". Accompanied by the lack of development of heavy industry, the vast majority rely on imports. This direction also increases Macao's economic load, economic development is too single. For example: the arrival of the new crown epidemic, Macao's economic development from the previous 370 billion to 140 billion. Such complex diversity is also the motivation to attract many tourists to find out.
It also has the traditional culture of some European countries and Portuguese-speaking countries, which is one of the important factors that attract a large number of tourists. Its excellent international status also opens the international door to Macao. It has a separate customs zone.
Based on the SPSS data analysis method, this thesis studies the film and television tourism motivation, star effect, tourism expectation and tourism intention from the perspective that the audience in front of the screen is affected by the film and television works. To explore the factors that have a great impact on the four structures of this study, and the relationship between the four structures.
According to the data display, as well as the research of scholars, the following research found that film and television tourism motivation has a positive impact on tourism expectation, star effect has a positive impact on tourism expectation, tourism expectation has a positive impact on tourism intention, star effect has a positive impact on film and television tourism motivation.
2021
中文
79
致 謝 I
摘 要 II
Abstract IV
圖目錄 VII
表目錄 XIII
第一章 緒 論 1
1.1 研究背景 1
1.2研究目標與目的 3
1.2.1 研究目標 3
1.2.2 研究目的 4
1.2.3 研究問題 4
1.3研究意義 5
1.3.1理論意義 5
1.3.2現實意義 5
1.4研究內容 6
1.5研究流程 7
1.6研究局限 9
第二章 文獻綜述 10
2.1旅遊動機 10
2.1.1影視旅遊動機以及動機的概念與內涵 11
2.1.2影視旅遊遊客動機的劃分 16
2.2 明星效應 18
2.2.1明星效應的概念以及相關文獻 19
2.2.2普通觀影者如何成為受影響明星效應的遊客 22
2.3旅遊意願 23
2.4旅遊期望 26
2.4.1旅遊期望的概念與內涵 26
2.4.2旅遊期望的相關研究 27
2.5影視旅遊動機、明星效應、旅遊期望與旅遊意願之間的關係假設 28
2.5.1影視旅遊動機與旅遊期望之間的關係 28
2.5.2明星效應與旅遊期望之間的關係 29
2.5.3旅遊期望與旅遊意願之間的關係 29
2.5.4明星效應與影視旅遊動機之間的關係 30
第三章 研究設計 31
3.1研究構架 31
3.2研究方法 31
3.3問卷設計 33
3.3.1影視旅遊動機 34
3.3.2明星效應 35
3.3.3旅遊期望 36
3.3.4 旅遊意願 37
3.4預測問卷、研究對象及抽樣 38
3.5統計方法 39
3.5.1描述性分析 39
3.5.2 方差分析 39
3.5.3 信度分析 39
3.5.4 效度分析 40
3.5.5線性回歸分析 40
第四章 數據分析 41
4.1 樣本概況 41
4.2 描述性分析 43
4.2.1 旅遊動機描述性分析 43
4.2.2 明星效應描述性分析 45
4.2.3 旅遊期望描述性分析 46
4.2.4 旅遊意願描述性分析 47
4.3 方差分析 48
4.4 信效度分析 52
4.4.1 信度分析 52
4.4.2 效度分析 55
4.5 回歸分析 56
第五章 研究討論與建議 58
5.1研究討論 59
5.1.1不同人口特徵對本研究之影響討論 59
5.1.2 影視旅遊動機對旅遊期望的影響 59
5.1.3明星效應對旅遊期望的影響 60
5.1.4旅遊期望對旅遊意願的影響 60
5.1.5 明星效應對影視旅遊動機的影響 60
5.2 理論貢獻 61
5.3實踐貢獻 62
5.4研究不足和未來研究 63
參考文獻 64
作者簡歷 72
附 錄 調查問卷 73
摘 要 II
Abstract IV
圖目錄 VII
表目錄 XIII
第一章 緒 論 1
1.1 研究背景 1
1.2研究目標與目的 3
1.2.1 研究目標 3
1.2.2 研究目的 4
1.2.3 研究問題 4
1.3研究意義 5
1.3.1理論意義 5
1.3.2現實意義 5
1.4研究內容 6
1.5研究流程 7
1.6研究局限 9
第二章 文獻綜述 10
2.1旅遊動機 10
2.1.1影視旅遊動機以及動機的概念與內涵 11
2.1.2影視旅遊遊客動機的劃分 16
2.2 明星效應 18
2.2.1明星效應的概念以及相關文獻 19
2.2.2普通觀影者如何成為受影響明星效應的遊客 22
2.3旅遊意願 23
2.4旅遊期望 26
2.4.1旅遊期望的概念與內涵 26
2.4.2旅遊期望的相關研究 27
2.5影視旅遊動機、明星效應、旅遊期望與旅遊意願之間的關係假設 28
2.5.1影視旅遊動機與旅遊期望之間的關係 28
2.5.2明星效應與旅遊期望之間的關係 29
2.5.3旅遊期望與旅遊意願之間的關係 29
2.5.4明星效應與影視旅遊動機之間的關係 30
第三章 研究設計 31
3.1研究構架 31
3.2研究方法 31
3.3問卷設計 33
3.3.1影視旅遊動機 34
3.3.2明星效應 35
3.3.3旅遊期望 36
3.3.4 旅遊意願 37
3.4預測問卷、研究對象及抽樣 38
3.5統計方法 39
3.5.1描述性分析 39
3.5.2 方差分析 39
3.5.3 信度分析 39
3.5.4 效度分析 40
3.5.5線性回歸分析 40
第四章 數據分析 41
4.1 樣本概況 41
4.2 描述性分析 43
4.2.1 旅遊動機描述性分析 43
4.2.2 明星效應描述性分析 45
4.2.3 旅遊期望描述性分析 46
4.2.4 旅遊意願描述性分析 47
4.3 方差分析 48
4.4 信效度分析 52
4.4.1 信度分析 52
4.4.2 效度分析 55
4.5 回歸分析 56
第五章 研究討論與建議 58
5.1研究討論 59
5.1.1不同人口特徵對本研究之影響討論 59
5.1.2 影視旅遊動機對旅遊期望的影響 59
5.1.3明星效應對旅遊期望的影響 60
5.1.4旅遊期望對旅遊意願的影響 60
5.1.5 明星效應對影視旅遊動機的影響 60
5.2 理論貢獻 61
5.3實踐貢獻 62
5.4研究不足和未來研究 63
參考文獻 64
作者簡歷 72
附 錄 調查問卷 73
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