本校學位論文庫
CITYU Theses & Dissertations
論文詳情
金梦怡
陳淑霞
國際旅遊與管理學院
國際款待與旅遊業管理碩士學位課程 (英文學制)
碩士
2022
Film-induced Tourism Product’s effect on Personal Involvement, Tourism Experience, and Destination Loyalty
Film-induced Tourism Product’s effect on Personal Involvement, Tourism Experience, and Destination Loyalty
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Film-induced Tourism Product ; Personal Involvement ; Tourism Experience ; Destination Loyalty
公開日期：12/5/2026
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The boom in film and television entertainment has brought many loyal fans of film and television entertainment to the destinations they portray, thus stimulating the hurried expansion of film tourism worldwide and becoming the focus of extensive research in academia. Using the involvement theory, this article investigates the correlation between personal involvement, tourism experience, and destination loyalty in film-induced tourism products. Through a literature review, a sample survey of film tourists was carried out using a quantitative research methodology. The conceptual model was tested with 500 valid data using partial least squares structural equation modeling (PLS-SEM) analysis. The following are the primary empirical findings of this study: the personal involvement of film tourists affects tourism experience in a significant way. The influence of film tourists' tourism experience on destination loyalty is significant. Personal involvement's influence on destination loyalty is significant. The results also show that personal involvement and destination loyalty are mediated by tourism experience, and gender differences moderate the relationship between personal involvement and tourism experience. This study takes tourism psychology and film tourists' behavior as the research object, and the relevant research results provide theoretical and practical enlightenment and suggestions for film tourism destination managers. In addition, these findings provide references for the growth and design of future film-induced tourism products.
2023
英文
161
Acknowledgements I
Abstract II
List of Figures VII
List of Tables VIII
Chapter 1 Introduction 1
1.1 Research Background 1
1.1.1 New Tourism Phenomenon: Film-Induced Tourism 1
1.1.2 Fan Economy Begins with Obsession 5
1.1.3 Contribution of Film-Induced Tourism to Sustainable Tourism Promotion in Destinations 8
1.2 Problem Statement 9
1.3 Research Gap 13
1.4 Research Question and Research Objectives 15
1.5 Intended Research Contribution 17
1.6 Thesis Proposal Outline 19
Chapter 2 Literature Review 21
2.1 Film-induced Tourism Product 21
2.1.1 Definition of Film-induced Tourism 22
2.1.2 Destination Marketing and Film-induced Tourism Awareness 26
2.2 Theories 28
2.2.1 “Push-pull” Theory of Film-induced Tourism Motivation 28
2.2.2 Involvement Theory 31
2.2.3 Research on Tourism Experience under Experience Economy Theory 32
2.3 Personal Involvement 34
2.3.1 Definition of Personal Involvement 34
2.3.2 Measurement Study of Personal Involvement 37
2.3.3 Construct of Personal Involvement 39
2.4 Tourism Experience 42
2.4.1 Definition of Tourism Experience 42
2.4.2 Types of Tourism Experience 43
2.4.3 Study on the Tourism Experience of Film-induced Tourism Products 45
2.5 Destination Loyalty 46
2.5.1 Definition of Destination Loyalty 46
2.5.2 Measurement Study of Destination Loyalty 48
2.6 Hypothesis Development 49
2.6.1 Personal Involvement and Relationship to Tourism Experience 49
2.6.2 Tourism Experience and Relationship to Destination Loyalty 52
2.6.3 Personal Involvement and Relationship to Destination Loyalty 55
2.6.4 Moderating Role of Gender Differences in Personal Involvement and Tourism Experience 56
2.7 Historical Context 61
Chapter 3 Methodology 65
3.1 Sampling Design and Data Collection Procedures 65
3.2 Questionnaire Design 68
3.3 Measurement 70
3.4 Pilot Test 77
3.5 Data Analysis Tool 78
3.6 Timetable 81
Chapter 4 Results 83
4.1 Descriptive Statistical Analysis 84
4.2 Measurement Validity and Reliability 86
4.2.1 Reliability Evaluation 86
4.2.2 Validity Evaluation 88
4.3 Analyses of Structural Models 90
4.3.1 Direct Effect 90
4.3.1.1 Hypothesis testing on the three dimensions of Personal Involvement with Emotional Experience, Cultural Experience, and Self-Experience 91
4.3.1.2 Hypothesis testing of Emotional Experience, Cultural Experience and Self-Experience with Destination Loyalty 92
4.3.1.3 Hypothesis validation on the three dimensions of Personal Involvement and Destination Loyalty 92
4.3.2 Indirect Effect 94
Chapter 5 Conclusions and Insights 102
5.1 Summary of the Research Results 102
5.2 Discussions 103
5.2.1 The Tourist's Personal Involvement Drives a Positive Film Tourism Experience 103
5.2.2 Positive Tourism Experiences with Film-induced Tourism Products lead to Generating or Increasing Destination Loyalty 105
5.2.3 Personal Involvement of Tourists leads to Generate and Increase Destination Loyalty to the Film-induced Tourism 106
5.2.4 Investigating how Personal Involvement and Destination Loyalty are Mediated by Tourism Experience 107
5.2.5 Gender Differences Moderating Effect on Personal Involvement and Tourism Experience 108
5.3 Theoretical Contributions 110
5.4 Practical Impact 112
5.5 Limitations and Future Research 115
5.6 Conclusions 116
References 119
Curriculum Vitae 151
Appendices 153
Abstract II
List of Figures VII
List of Tables VIII
Chapter 1 Introduction 1
1.1 Research Background 1
1.1.1 New Tourism Phenomenon: Film-Induced Tourism 1
1.1.2 Fan Economy Begins with Obsession 5
1.1.3 Contribution of Film-Induced Tourism to Sustainable Tourism Promotion in Destinations 8
1.2 Problem Statement 9
1.3 Research Gap 13
1.4 Research Question and Research Objectives 15
1.5 Intended Research Contribution 17
1.6 Thesis Proposal Outline 19
Chapter 2 Literature Review 21
2.1 Film-induced Tourism Product 21
2.1.1 Definition of Film-induced Tourism 22
2.1.2 Destination Marketing and Film-induced Tourism Awareness 26
2.2 Theories 28
2.2.1 “Push-pull” Theory of Film-induced Tourism Motivation 28
2.2.2 Involvement Theory 31
2.2.3 Research on Tourism Experience under Experience Economy Theory 32
2.3 Personal Involvement 34
2.3.1 Definition of Personal Involvement 34
2.3.2 Measurement Study of Personal Involvement 37
2.3.3 Construct of Personal Involvement 39
2.4 Tourism Experience 42
2.4.1 Definition of Tourism Experience 42
2.4.2 Types of Tourism Experience 43
2.4.3 Study on the Tourism Experience of Film-induced Tourism Products 45
2.5 Destination Loyalty 46
2.5.1 Definition of Destination Loyalty 46
2.5.2 Measurement Study of Destination Loyalty 48
2.6 Hypothesis Development 49
2.6.1 Personal Involvement and Relationship to Tourism Experience 49
2.6.2 Tourism Experience and Relationship to Destination Loyalty 52
2.6.3 Personal Involvement and Relationship to Destination Loyalty 55
2.6.4 Moderating Role of Gender Differences in Personal Involvement and Tourism Experience 56
2.7 Historical Context 61
Chapter 3 Methodology 65
3.1 Sampling Design and Data Collection Procedures 65
3.2 Questionnaire Design 68
3.3 Measurement 70
3.4 Pilot Test 77
3.5 Data Analysis Tool 78
3.6 Timetable 81
Chapter 4 Results 83
4.1 Descriptive Statistical Analysis 84
4.2 Measurement Validity and Reliability 86
4.2.1 Reliability Evaluation 86
4.2.2 Validity Evaluation 88
4.3 Analyses of Structural Models 90
4.3.1 Direct Effect 90
4.3.1.1 Hypothesis testing on the three dimensions of Personal Involvement with Emotional Experience, Cultural Experience, and Self-Experience 91
4.3.1.2 Hypothesis testing of Emotional Experience, Cultural Experience and Self-Experience with Destination Loyalty 92
4.3.1.3 Hypothesis validation on the three dimensions of Personal Involvement and Destination Loyalty 92
4.3.2 Indirect Effect 94
Chapter 5 Conclusions and Insights 102
5.1 Summary of the Research Results 102
5.2 Discussions 103
5.2.1 The Tourist's Personal Involvement Drives a Positive Film Tourism Experience 103
5.2.2 Positive Tourism Experiences with Film-induced Tourism Products lead to Generating or Increasing Destination Loyalty 105
5.2.3 Personal Involvement of Tourists leads to Generate and Increase Destination Loyalty to the Film-induced Tourism 106
5.2.4 Investigating how Personal Involvement and Destination Loyalty are Mediated by Tourism Experience 107
5.2.5 Gender Differences Moderating Effect on Personal Involvement and Tourism Experience 108
5.3 Theoretical Contributions 110
5.4 Practical Impact 112
5.5 Limitations and Future Research 115
5.6 Conclusions 116
References 119
Curriculum Vitae 151
Appendices 153
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