本校學位論文庫
CITYU Theses & Dissertations
論文詳情
芮志皓
陳淑霞
國際旅遊與管理學院
國際款待與旅遊業管理碩士學位課程 (英文學制)
碩士
2022
Exploring film tourism influences travel behavior of tourists through Tourist Engagement , Customer Delight and revisit intention
Exploring film tourism influences travel behavior of tourists through Tourist Engagement , Customer Delight and revisit intention
電影旅遊 ; 旅遊參與 ; 共同創造 ; 客戶體驗 ; 地方身份; 客戶滿意; 再訪問意願
Film tourism; Tourist engagement; Co-creation; Customer experience; Place identity; Customer delight; Revisit intention
公開日期：13/5/2026
電影旅遊已成為全球普遍趨勢，電影和娛樂業的增長也推高了旅遊需求。本文研究了電影旅遊背景下遊客參與度（TE）、共同創造（CC）、顧客體驗（CX）、地點認同（PI）、顧客愉悅度（CD）和重游意願（RI）之間的關係。本研究的目的是調查電影旅遊期間的遊客體驗如何影響遊客的CD和RI水準。資料是通過對424名參加過電影旅遊活動的遊客的調查收集的。使用偏最小二乘結構方程模型（PLS-SEM）對研究結果進行了評估。結果顯示，TE、CC、CX、PI、CD和RI之間存在積極且具有統計學意義的關係。特別是，研究發現CD對RI有積極作用。總之，本文對電影旅遊背景下CC、CX、PI和CD在預測RI方面的意義提供了有價值的見解。
Film tourism has become a widespread trend globally, with the growth of the film and entertainment industry also driving up tourism demand. This thesis investigates the relationship between tourist engagement（TE）, co-creation (CC), customer experience (CX), place identity (PI) , customer delight (CD), and revisit intention(RI) within the context of film tourism. The objective of the study was to investigate how tourist experiences during film tourism affect the levels of CD and RI among tourists. Data was collected through a survey of 424 tourists who had participated in film tourism activities. The results of the investigation were evaluated using the partial least squares structural equation model (PLS-SEM). The results revealed a positive and statistically significant relationship between TE, CC, CX, PI, CD, and RI. In particular, the study found that CD had a positive effect on RI. Overall, this dissertation offers valuable insights into the significance of CC, CX, PI, and CD in predicting RI in the context of film tourism.
2023
英文
136
Acknowledgements I
Abstract III
List of Figures VI
List of Tables VII
Chapter One Introduction 1
1.1Research Background 1
1.1.1 Film-induced Tourism 4
1.1.2 Influence of the film's setting on tourist conduct 6
1.2 Problem Statement 7
1.3 Research Gap 8
1.4 Research Objectives 9
1.5 Meaningfulness of the Research 11
1.6 Structure of the Chapters 12
Chapter Two Literature Review 15
2.1 Film Tourism 15
2.1.1 Overview of film tourism 15
2.1.2 Film Tourist Motivations 17
2.2 Tourist Engagement and Film Tourism 20
2.3 Customer Experience in film tourism 21
2.4 Value CC in film tourism 23
2.5 Attachment theory 25
2.6 Place Identity 28
2.7 Cognitive appraisal theory 30
2.8 Customer Delight and Film Tourism 33
2.8.1 Customer delight and Satisfaction 34
2.9 Conceptual Model and Hypothesis 36
2.9.1 Conceptual Model 36
2.9.2 Film Tourism and Tourist engagement 37
2.9.3 Tourist engagement and Co-creation 37
2.9.4 Tourist engagement and Customer Experience 39
2.9.5 Tourist engagement and Place Identity 40
2.9.6 Co-Creation and customer delight 41
2.9.7 Customer experience and customer delight 41
2.9.8 Place Identity and customer delight 42
2.9.9 Customer delight and revisit Intention 43
2.9.10 Gender Difference and Tourist engagement 44
2.10 Historical context 46
Chapter Three Methodology 50
3.1 Sampling Design and Data Collection 50
3.2 Questionnaire Design 53
3.3 Measurement 55
3.4 Pilot Test 59
3.5 Statistical Analysis Methods 60
3.6 Timeline Plan 63
Chapter Four Results 64
4.1Descriptive Statistic of Demographic Profile 64
4.2Measurement Validity and Reliability 68
4.3Evaluation of Structural Model 71
4.3.1 Direct effect 71
4.3.1.1Hypothesis 1: Hypothesis linked with TE and CC 74
4.3.1.2 Hypothesis 2: Hypothesis linked with TE and CX 74
4.3.1.3 Hypothesis 3: Hypothesis linked with TE and PI 74
4.3.1.4 Hypothesis 4: Hypothesis linked with CC and CD 75
4.3.1.5 Hypothesis 5: Hypothesis linked with CX and CD 75
4.3.1.6 Hypothesis 6: Hypothesis linked with PI and CD 75
4.3.1.7 Hypothesis 7: Hypothesis linked with CD and RI 76
4.3.1.8 Hypothesis 7: Hypothesis linked with TE，PI and GD 76
Chapter Five Discussion 79
5.1Summary of Study Findings 79
5.1.1 Main Work 79
5.1.2 Main Conclusion 81
5.1.2.1 Enhancing TE through Interactive Experiences in Film Tourism 81
5.1.2.2 Interactive experiences led to positive CD and RI 82
5.1.2.3 Explaining the Lack of Moderating Effect of Gender Difference relationship between TE and Place Identity 83
5.2 Theoretical Contribution 84
5.3Practical Contribution 85
5.4 Limitations and Recommendation for Future Study 87
5.5 Conclusions 88
Reference 91
Curriculum Vitae 119
Appendix: Questionnaire 122
Abstract III
List of Figures VI
List of Tables VII
Chapter One Introduction 1
1.1Research Background 1
1.1.1 Film-induced Tourism 4
1.1.2 Influence of the film's setting on tourist conduct 6
1.2 Problem Statement 7
1.3 Research Gap 8
1.4 Research Objectives 9
1.5 Meaningfulness of the Research 11
1.6 Structure of the Chapters 12
Chapter Two Literature Review 15
2.1 Film Tourism 15
2.1.1 Overview of film tourism 15
2.1.2 Film Tourist Motivations 17
2.2 Tourist Engagement and Film Tourism 20
2.3 Customer Experience in film tourism 21
2.4 Value CC in film tourism 23
2.5 Attachment theory 25
2.6 Place Identity 28
2.7 Cognitive appraisal theory 30
2.8 Customer Delight and Film Tourism 33
2.8.1 Customer delight and Satisfaction 34
2.9 Conceptual Model and Hypothesis 36
2.9.1 Conceptual Model 36
2.9.2 Film Tourism and Tourist engagement 37
2.9.3 Tourist engagement and Co-creation 37
2.9.4 Tourist engagement and Customer Experience 39
2.9.5 Tourist engagement and Place Identity 40
2.9.6 Co-Creation and customer delight 41
2.9.7 Customer experience and customer delight 41
2.9.8 Place Identity and customer delight 42
2.9.9 Customer delight and revisit Intention 43
2.9.10 Gender Difference and Tourist engagement 44
2.10 Historical context 46
Chapter Three Methodology 50
3.1 Sampling Design and Data Collection 50
3.2 Questionnaire Design 53
3.3 Measurement 55
3.4 Pilot Test 59
3.5 Statistical Analysis Methods 60
3.6 Timeline Plan 63
Chapter Four Results 64
4.1Descriptive Statistic of Demographic Profile 64
4.2Measurement Validity and Reliability 68
4.3Evaluation of Structural Model 71
4.3.1 Direct effect 71
4.3.1.1Hypothesis 1: Hypothesis linked with TE and CC 74
4.3.1.2 Hypothesis 2: Hypothesis linked with TE and CX 74
4.3.1.3 Hypothesis 3: Hypothesis linked with TE and PI 74
4.3.1.4 Hypothesis 4: Hypothesis linked with CC and CD 75
4.3.1.5 Hypothesis 5: Hypothesis linked with CX and CD 75
4.3.1.6 Hypothesis 6: Hypothesis linked with PI and CD 75
4.3.1.7 Hypothesis 7: Hypothesis linked with CD and RI 76
4.3.1.8 Hypothesis 7: Hypothesis linked with TE，PI and GD 76
Chapter Five Discussion 79
5.1Summary of Study Findings 79
5.1.1 Main Work 79
5.1.2 Main Conclusion 81
5.1.2.1 Enhancing TE through Interactive Experiences in Film Tourism 81
5.1.2.2 Interactive experiences led to positive CD and RI 82
5.1.2.3 Explaining the Lack of Moderating Effect of Gender Difference relationship between TE and Place Identity 83
5.2 Theoretical Contribution 84
5.3Practical Contribution 85
5.4 Limitations and Recommendation for Future Study 87
5.5 Conclusions 88
Reference 91
Curriculum Vitae 119
Appendix: Questionnaire 122
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