Because the global tourism industry has been greatly impacted by the COVID-19 pandemic, movies have become one of the most important forms of entertainment for people. Film tourism has been studied since the 1990s, and film tourism has gradually become a popular form of tourism in cultural tourism, with more and more tourists choosing to travel because of the influence of films.
Previous studies have shown that film tourism tourists are mainly motivated by aspects such as location, plot and actors in movies as pull factor motivation, Ego enhancement, Status/prestige, Fantasy/escape, Vicarious experience, Search for self-identity as push-factor motives. Film affects viewers' perceptions of destinations and enhances their desire to travel. This suggests that films become one of the important motivations for people to travel. Films affect tourists' familiarity with the destination, while destination trust and impulse buying behavior for tourism products are involved in film tourism. Previous research has shown that destination trust is a tourist's overall impression of a destination's expertise, reputation and credibility, reflecting the destination's capacity and desire to deliver the services promised to tourists. In terms of tourists' impulse buying behavior, impulse purchases during tourism are actually unplanned buying. Impulse buying involves complex mental processes and emotional states. Films may stimulate tourists and lead them to impulse buying behavior.
The study was quantitative, with 437 questionnaires received and data analyzed using SPSS and Smart-PLS 4.0.8. The results show that information in films (empathy, nostalgia, perceived risk) affects familiarity with a place, familiarity with a place, in turn, affects appreciation of culture and natural resources, appreciation of culture and natural resources affects destination trust, destination trust affects tourists' impulse purchase decisions, and gender plays a moderating role. The study provides practical implications for film tourism, enriches related research theories, and provides suggestions and directions for future research while identifying the limitations of this study itself.
2023
英文
130
Acknowledgements . I
Abstract .. III
Contents . .... V
List of Figures . .VIII
List of Tables ..IX
Chapter One Introduction ..1
1.1 Background. .1
1.2 Research Background... .3
1.3 Problem Statement ..6
1.4 Research Gaps . 7
1.5 Research Objectives and key questions ..9
1.6 Research Contributions . 11
1.6.1 Theoretical Contributions. . 11
1.6.2 Practical Contributions.. 13
1.7 Research Organization .. 14
Chapter Two Literature Review .. 16
2.1 Marketing Strategies for film-induced Tourism 16
2.1.1 Nature of the hospitality industry .16
2.1.2 Overwhelming nature of film tourism: movie-induced tourism . 18
2.1.3 Different Typologies of film tourism 21
2.1.4 Marketing Strategies for film tourism .21
2.2 Uniqueness of Gen Z Customers.. .24
2.3 Appreciating Cultural and natural resources . 25
2.4 Destination Trust. 26
2.5 Motivation Theories and impulse buying behavior . .28
2.5.1 Travel Motivations: motivation theory 28
2.5.2 Attribution Theory . 30
2.5.3 Agenda-setting Theory. ...34
2.5.4 Stimulation and impulse buying decision .. 35
2.6 Hypothesis Development .. ..37
2.6.1 Movie information and its relationship with familiarity with a place .37
2.6.2 Familiarity with a Place and its Impact on Appreciating the Cultural and Natural Resources . 40
2.6.3 Appreciating Cultural and natural resources lead to destination trust 41
2.6.4 Destination Trust and impulse buying decisions . ..42
2.6.5 Moderating Effect of gender differences . . 43
2.7 Conceptual Framework to Guide the Study.. 44
Chapter Three Methodology . ... 46
3.1 Research Methodology and Design .46
3.2 Questionnaire design ....49
3.2.1 Data Collection... ...51
3.2.2 Pilot test.. ...52
3.2.3 Pilot test result .53
3.3 Measurement 54
Chapter Four Results of data analysis . 57
4.1 Questionnaire Collection 57
4.2 Sample Profile. 58
4.3 Reliability and validity of the Constructs . .. 61
4.4 Results of PLS Analysis . 64
4.5 Concluding Summary .. 69
Chapter Five Conclusion . . 70
5.1 Conclusion.. ..70
5.1.1 Movie Information and Familiarity with a Place . 72
5.1.2 Familiarity with a place and Appreciating Cultural and natural resources73
5.1.3 Appreciating the cultural and natural resources and destination trust . 74
5.1.4 Destination Trust and impulse buying decisions .. 75
5.2 Significant Findings . .76
5.3 Theoretical and practical contributions. 78
5.3.1 Theoretical Contributions. ...78
5.3.2 Practical Contributions. ..81
5.4 Limitations and Suggestions for future research . 84
References.. . 86
Curriculum Vitae 115
Appendices: Questionnaire(English) 117
Appendices: Questionnaire(Chinese) ..124
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