Talent retention is a key research branch of talent management. It is very important for enterprises to retain talents. As a kind of heterogeneous resource in enterprises, talents possess special knowledge reserve and skills. Talents are an important source of core competitiveness of enterprises. Therefore, retaining talents can help enterprises to survive and develop. This paper first explains the definition of SMEs, expounds why talents are important to enterprises, introduces the current situation that SMEs are difficult to retain talents. Then, combined with the existing theoretical research content, this paper takes C company, which is a SME in the service industry, as the object of case study and analysis.
This paper adopts the method of qualitative analysis, first reading literature as the theoretical basis of the research, then adopting the method of participatory observation and semi-structured interview to collect data. This paper uses NVivo1.7.1 as a tool, combined with manual methods, to sort out and analyze the data. Finally, based on the theoretical basis and data basis, this paper puts forward a model and identifies twelve factors that have an effect on the talent retention of SMEs in the service industry.
Finally, based on the proposed model, this paper puts forward a retention intention formula. This retention intention formula provides guidance for SMEs in the service industry to formulate talent retention plans.
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