本校學位論文庫
CITYU Theses & Dissertations
論文詳情
孙伟生
法扎德
商學院
工商管理碩士學位(MBA)課程(中文學制)
碩士
2022
開放式創新商業模式 : 協同雲服務對於電子商務的影響
Open Innovation in Business Models: Collaborative Cloud Service Impact on E-Commerce
協同雲服務 ; 電子商務 ; 開放式創新 ; 商業模式 ; 生態平臺
collaborative cloud services ; e-commerce ; open innovation ; business models ; platform ecosystems
近年來，開放式創新已成為商業模式的一個關鍵概念，特別是在數字經濟的背景下。協作雲服務（CCS）在使公司能夠採用開放式創新戰略並在電子商務行業實現競爭優勢方面發揮了重要作用。本文通過開放創新的視角探討了CCS對電子商務的影響。我們進行了系統的文獻審查，以確定相關研究，並分析與該主題相關的關鍵主題和概念。
我們的分析表明，CCS以各種方式促進電子商務開放創新。首先，它們為存儲和分析大量資料提供了一個經濟實惠且靈活的平臺，使企業能夠深入瞭解消費者行為和市場趨勢。這反過來又提高了他們的決策能力，提高了他們的整體表現。其次，CCS促進客戶、企業和其他利益相關者之間的合作，激發共同創造和共同創新的文化。通過眾包、調查和定制推薦等新方法，公司為客戶創造更多價值，提高滿意度和忠誠度。最後，CCS使企業能夠通過夥伴關係和聯盟利用專業知識、技術和智慧財產權等外部資源，從而開闢新市場，提高產品品質和創新，同時降低成本。然而，我們的審查還揭示了電子商務中與CCS相關的一些挑戰和局限性。這些包括對資料隱私和安全的擔憂，管理多個利益相關者和夥伴關係的複雜性，以及鎖定特定雲平臺或供應商的可能性。
總之，本文強調了CCS在促進電子商務開放創新方面的重要性及其潛在的優點和缺點。它還提供了對當前研究的見解，並提出了未來的方向，包括調查CCS對多樣化電子商務業務的影響，治理和信任對開放創新的影響，以及創建管理CCS的框架。
我們的分析表明，CCS以各種方式促進電子商務開放創新。首先，它們為存儲和分析大量資料提供了一個經濟實惠且靈活的平臺，使企業能夠深入瞭解消費者行為和市場趨勢。這反過來又提高了他們的決策能力，提高了他們的整體表現。其次，CCS促進客戶、企業和其他利益相關者之間的合作，激發共同創造和共同創新的文化。通過眾包、調查和定制推薦等新方法，公司為客戶創造更多價值，提高滿意度和忠誠度。最後，CCS使企業能夠通過夥伴關係和聯盟利用專業知識、技術和智慧財產權等外部資源，從而開闢新市場，提高產品品質和創新，同時降低成本。然而，我們的審查還揭示了電子商務中與CCS相關的一些挑戰和局限性。這些包括對資料隱私和安全的擔憂，管理多個利益相關者和夥伴關係的複雜性，以及鎖定特定雲平臺或供應商的可能性。
總之，本文強調了CCS在促進電子商務開放創新方面的重要性及其潛在的優點和缺點。它還提供了對當前研究的見解，並提出了未來的方向，包括調查CCS對多樣化電子商務業務的影響，治理和信任對開放創新的影響，以及創建管理CCS的框架。
In recent years, open innovation has emerged as a key concept in business models, especially in the context of the digital economy. Collaborative cloud services(CCS) have played a significant role in enabling companies to adopt open innovation strategies and achieve a competitive edge in the e-commerce industry. This paper explores the impact of CCS on e-commerce through the lens of open innovation. We conducted a systematic literature review to identify relevant studies and analyze the key themes and concepts related to the topic.
Our analysis indicates that CCS promote e-commerce open innovation in various ways. Firstly, they offer an affordable and flexible platform for storing and analyzing vast data, allowing businesses to gain insights into consumer behavior and market trends. This, in turn, improves their decision-making abilities, enhancing their overall performance. Secondly, CCS facilitates collaboration among customers, businesses, and other stakeholders, inspiring a culture of co-creation and co-innovation. Through novel approaches such as crowdsourcing, surveys, and tailored recommendations, companies create more value for their customers, boosting satisfaction and loyalty. Lastly, CCS enables businesses to leverage external resources like expertise, technology, and intellectual property through partnerships and alliances, which opens up new markets and enhances product quality and innovation while reducing costs.However, our review also revealed several challenges and limitations associated with CCS in e-commerce. These include concerns around data privacy and security, the complexity of managing multiple stakeholders and partnerships, and the potential for lock-in to specific cloud platforms or vendors.
In conclusion, this paper emphasizes CCS's significance in promoting open innovation in e-commerce, and its potential advantages and drawbacks. It also offers insights into current research and proposes future directions, including investigating CCS's impact on diverse e-commerce businesses, the influence of governance and trust in open innovation, and creating frameworks for managing CCS.
Our analysis indicates that CCS promote e-commerce open innovation in various ways. Firstly, they offer an affordable and flexible platform for storing and analyzing vast data, allowing businesses to gain insights into consumer behavior and market trends. This, in turn, improves their decision-making abilities, enhancing their overall performance. Secondly, CCS facilitates collaboration among customers, businesses, and other stakeholders, inspiring a culture of co-creation and co-innovation. Through novel approaches such as crowdsourcing, surveys, and tailored recommendations, companies create more value for their customers, boosting satisfaction and loyalty. Lastly, CCS enables businesses to leverage external resources like expertise, technology, and intellectual property through partnerships and alliances, which opens up new markets and enhances product quality and innovation while reducing costs.However, our review also revealed several challenges and limitations associated with CCS in e-commerce. These include concerns around data privacy and security, the complexity of managing multiple stakeholders and partnerships, and the potential for lock-in to specific cloud platforms or vendors.
In conclusion, this paper emphasizes CCS's significance in promoting open innovation in e-commerce, and its potential advantages and drawbacks. It also offers insights into current research and proposes future directions, including investigating CCS's impact on diverse e-commerce businesses, the influence of governance and trust in open innovation, and creating frameworks for managing CCS.
2023
英文
74
Resolution of the Defense CommitteeI
Declaration of Originality of ThesisI
AcknowledgementsII
AbstractIII
ContentIV
List of FiguresVI
List of TablesVII
Introduction1
1.1Background,Research Objectives and Significanc1
Literature Review3
2.1 Meaning and Significance of OI.3
2.1.1 The Impact of OI on Continuous Innovation in E-commerce4
2.1.2 The Essence of OI Resource Allocation in Enterprises6
2.2 The Concept of OI in BMs and its Relevance to E-commerce8
2.3The Mechanism of Resource Allocation for OI in Enterprises10
2.4 Resource Allocation, Innovation Performance in OI Environment12
2.5 The Impact of Cloud Storage on E-commerce Applications13
2.5.1 The Impact of CC on information Security in E-commerce16
2.6 The Potential Challenges of Using CCS in E-commerce18
2.7 E-Business Feedback Loops20
2.8 Costs of OI,Complexity,CCS and E-commerce22
2.9Research Gaps, Critical Analysis and Possible Solutions24
Methodology28
3.1 Conceptual Framework28
3.2 Main Research Objectives29
3.3 Research Hypotheses and Research Model29
3.4 Research Structure31
3.5 Research Design and Data Collection Methods33
3.6 Research Method and Sample Size33
Research Results35
4.1 OI for Business Models35
4.2 Benefits of OI for E-commerce37
4.3 Collaborative Business Models Accelerate Performance Growth40
4.4 Measures for Resolving Trust Issues42
4.5 Solutions for Interoperability43
4.6 OI is Driven by Both Sides45
4.7 Constructing a Mechanism for Openly Sharing Data46
4.8 New Trends in The Future of E-commerce48
4.9 Future Research Paths for OI Models50
Discussion54
5.1Continuous OI Can Foster the Expansion of Platform54
Conclusion55
6.1Significance55
6.2Limitations and Future Research Questions56
References57
Author Biography66
Appendix67
Appendix A67
Appendix B68
Declaration of Originality of ThesisI
AcknowledgementsII
AbstractIII
ContentIV
List of FiguresVI
List of TablesVII
Introduction1
1.1Background,Research Objectives and Significanc1
Literature Review3
2.1 Meaning and Significance of OI.3
2.1.1 The Impact of OI on Continuous Innovation in E-commerce4
2.1.2 The Essence of OI Resource Allocation in Enterprises6
2.2 The Concept of OI in BMs and its Relevance to E-commerce8
2.3The Mechanism of Resource Allocation for OI in Enterprises10
2.4 Resource Allocation, Innovation Performance in OI Environment12
2.5 The Impact of Cloud Storage on E-commerce Applications13
2.5.1 The Impact of CC on information Security in E-commerce16
2.6 The Potential Challenges of Using CCS in E-commerce18
2.7 E-Business Feedback Loops20
2.8 Costs of OI,Complexity,CCS and E-commerce22
2.9Research Gaps, Critical Analysis and Possible Solutions24
Methodology28
3.1 Conceptual Framework28
3.2 Main Research Objectives29
3.3 Research Hypotheses and Research Model29
3.4 Research Structure31
3.5 Research Design and Data Collection Methods33
3.6 Research Method and Sample Size33
Research Results35
4.1 OI for Business Models35
4.2 Benefits of OI for E-commerce37
4.3 Collaborative Business Models Accelerate Performance Growth40
4.4 Measures for Resolving Trust Issues42
4.5 Solutions for Interoperability43
4.6 OI is Driven by Both Sides45
4.7 Constructing a Mechanism for Openly Sharing Data46
4.8 New Trends in The Future of E-commerce48
4.9 Future Research Paths for OI Models50
Discussion54
5.1Continuous OI Can Foster the Expansion of Platform54
Conclusion55
6.1Significance55
6.2Limitations and Future Research Questions56
References57
Author Biography66
Appendix67
Appendix A67
Appendix B68
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