本校學位論文庫
CITYU Theses & Dissertations
論文詳情
李越阳
陳淑霞
國際旅遊與管理學院
國際款待與旅遊業管理碩士學位課程 (英文學制)
碩士
2022
了解綠色建築目的地對游客的心理健康, 感知價值, 口碑營銷和重溫意圖的影響
Understanding destination green architecture affects visitors’ psychological well-being, perceived value, word-of-mouth, and revisit intention
綠色環境 ; 綠色建築 ; 感知價值 ; 心理健康 ; 口碑 ; 審視意圖
Green environment ; Green architecture ; Perceive value ; Psychological well-being ; Word-of-mouth ; Revisit intention
公開日期：24/5/2026
由於生態基旅遊的快速發展，生態旅遊越來越受歡迎。綠色旅遊是全球動態發展的趨勢，城市認為這是一條基於負責任、可持續、可持續的旅遊來創造旅遊產品的潛在發展道路。 近年來，建築環境和人類心理健康引起了國際社會的廣泛關注。城市綠色建築作為城市建築環境的重要組成部分，是促進居民心理健康的標誌。這些城市開始越來越多地認識到旅遊業和當地環境之間的聯繫的巨大潛力。綠色旅遊增加了旅遊業的發展前景。在這種情況下，調查影響遊客生態產品購買意願的因素對生態旅遊的發展至關重要。 採用了定量的方法，從訪問過綠色建築的人那裡收集了368個可靠的資料點。採用偏最小二乘結構方程建模（PLS-SEM）分析對概念模型進行了測試。本研究的結論如下：第一，綠色建築的目的地對客戶的回訪意向有重要影響。結果表明，心理健康、感知價值、口碑對綠色建築的目的地和旅遊回訪意向有仲介影響作用。PLS-SEM分析顯示了相當好的預測效度，並支援了擴展的模型理論。研究結果還表明，性別會影響人們對價值觀念和口碑傳播的方式。
本研究擴展了適應水準理論（ALT）、愉悅-喚醒模型、自我決定理論的應用場景應用範圍。本研究為綠色旅遊活動的旅遊發展提供了理論和實際意義。
本研究擴展了適應水準理論（ALT）、愉悅-喚醒模型、自我決定理論的應用場景應用範圍。本研究為綠色旅遊活動的旅遊發展提供了理論和實際意義。
Ecotourism has gained popularity as a result of the rapid growth of niche tourism. Green tourism is a dynamically expanding global trend, and cities perceive a potential development path in creating a tourist product based on responsible, sustainable, and sustainable tourism.
In recent years, the built environment and human psychological health have attracted extensive attention from the international community. Urban green architecture, as an important component of the urban built environment, has long been recognized in promoting residents’ psychological health.The enormous potential of the link between tourism and the local environment is something that these cities are starting to realize more and more. The prospects for the tourism industry are increased by green tourism.In this situation, investigating the factors influencing visitors’ eco-product purchase intention is essential in ecotourism development.
A quantitative approach was used, and 368 reliable data points from people who have visited green architecture were gathered. The conceptual model is tested using partial-least square structural equation modeling (PLS-SEM) analysis.The conclusion of this study are as follows: First, destination of green architecture has significant impact on customer revisiting intention. Furthermore, the result indicate that psychological well-being, perceive value, word-of-mouth has mediate influence on destination of green architecture and tourism revisiting intention. The PLS-SEM analysis demonstrated rather excellent predictive validity and supported the extended model theory. The research findings also imply that gender influences how people's perceptions of value and word-of-mouth spread.
This study extended the range of application and application scenarios of adaptation level theory (ALT), pleasure-arousal model, self-determination theory. The study offer delineates theoretical and practical implications to make recommendations for marketers under the tourism development of green tourism activities.
In recent years, the built environment and human psychological health have attracted extensive attention from the international community. Urban green architecture, as an important component of the urban built environment, has long been recognized in promoting residents’ psychological health.The enormous potential of the link between tourism and the local environment is something that these cities are starting to realize more and more. The prospects for the tourism industry are increased by green tourism.In this situation, investigating the factors influencing visitors’ eco-product purchase intention is essential in ecotourism development.
A quantitative approach was used, and 368 reliable data points from people who have visited green architecture were gathered. The conceptual model is tested using partial-least square structural equation modeling (PLS-SEM) analysis.The conclusion of this study are as follows: First, destination of green architecture has significant impact on customer revisiting intention. Furthermore, the result indicate that psychological well-being, perceive value, word-of-mouth has mediate influence on destination of green architecture and tourism revisiting intention. The PLS-SEM analysis demonstrated rather excellent predictive validity and supported the extended model theory. The research findings also imply that gender influences how people's perceptions of value and word-of-mouth spread.
This study extended the range of application and application scenarios of adaptation level theory (ALT), pleasure-arousal model, self-determination theory. The study offer delineates theoretical and practical implications to make recommendations for marketers under the tourism development of green tourism activities.
2024
英文
192
Acknowledgements I
Abstract II
List of tables IX
Chapter One Introduction 1
1.1 Rise of green architecture in tourism 3
1.2 COVID-19’s effects on the service industry 7
1.3 Psychological health and green architecture environment 9
1.4 Research gap 13
1.5 Research questions and objectives 14
1.5.1 Research questions 14
1.5.2 Research objectives 14
1.6 Contribution and significance of the study 15
1.7 Chapter organization 17
Chapter Two: Literature Review 18
2. 1Introduction 18
2.1.1Green architecture definition 18
2.1.2 Green destination marketing in tourism 19
2.2 Green slogan in tourism sectors 22
2.3 Benefits of green environment and architecture 25
2.4 Physical environment and customer satisfaction 29
2.5 Global tourism connected to the nature 32
2.6 Green environmental setting and psychological well-being 34
2.7 Theories 38
2.7.1 Adaptation level theory(ALT) 38
2.7.2 Pleasure-arousal model 39
2.7.3 Self-determination theory 40
2.8 Hypothesis development 41
2.8.1 Green architecture affects psychological well-being 41
2.8.2 Psychological well-being affects perceived value 48
2.8.3 Perceived value affects positive word of mouth (WOM) 52
2.8.4 Word of mouth (WOM) and revisiting intention 55
2.8.5 Gender differences as moderator of the relationship between perceived value and word of mouth (WOM) 57
2.8.6 Service engagement affects perceived value 59
2.8.7 Destination of green architecture affects customer’s revisiting intention. 61
Chapter Three: Methodology 67
3.1 Sample design and data collection 69
3.2 Pilot test procedures 73
3.3 Research instrument development 74
3.4 Tools for data analysis 81
3.4.1 Demographic information analysis by Wenjuanxing 81
3.4.2 Hypothesis testing by SmartPLS v4.0.8 82
Chapter Four Results 84
4.1 Descriptive Statistics of the Demographic Profile 84
4.2 Measurement Validity and Reliability 86
4.2.1 Reliability Evaluation 86
4.2.2 Validity Evaluation 88
4.3 Evaluation of Structural Model 90
4.3.1 Direct Effect 90
4.3.2 Moderating Effect 92
4.3.3 Mediating Effect 93
Chapter Five Discussion and Conclusion 95
5.1 Summary of Study Findings 95
5.2 Discussion 96
5.2.1 main work 96
5.2.2 Main Conclusion 96
5.3 Theoretical implication 101
5.4 Practical implications 104
5.5 Limitations and Recommendations for Future Study 106
5.5.1 Limitations 107
5.5.2 Recommendation for Future Study 107
Reference 109
Curriculum Vitae 177
Appendix A-- Questionnaire(English Version) 183
Abstract II
List of tables IX
Chapter One Introduction 1
1.1 Rise of green architecture in tourism 3
1.2 COVID-19’s effects on the service industry 7
1.3 Psychological health and green architecture environment 9
1.4 Research gap 13
1.5 Research questions and objectives 14
1.5.1 Research questions 14
1.5.2 Research objectives 14
1.6 Contribution and significance of the study 15
1.7 Chapter organization 17
Chapter Two: Literature Review 18
2. 1Introduction 18
2.1.1Green architecture definition 18
2.1.2 Green destination marketing in tourism 19
2.2 Green slogan in tourism sectors 22
2.3 Benefits of green environment and architecture 25
2.4 Physical environment and customer satisfaction 29
2.5 Global tourism connected to the nature 32
2.6 Green environmental setting and psychological well-being 34
2.7 Theories 38
2.7.1 Adaptation level theory(ALT) 38
2.7.2 Pleasure-arousal model 39
2.7.3 Self-determination theory 40
2.8 Hypothesis development 41
2.8.1 Green architecture affects psychological well-being 41
2.8.2 Psychological well-being affects perceived value 48
2.8.3 Perceived value affects positive word of mouth (WOM) 52
2.8.4 Word of mouth (WOM) and revisiting intention 55
2.8.5 Gender differences as moderator of the relationship between perceived value and word of mouth (WOM) 57
2.8.6 Service engagement affects perceived value 59
2.8.7 Destination of green architecture affects customer’s revisiting intention. 61
Chapter Three: Methodology 67
3.1 Sample design and data collection 69
3.2 Pilot test procedures 73
3.3 Research instrument development 74
3.4 Tools for data analysis 81
3.4.1 Demographic information analysis by Wenjuanxing 81
3.4.2 Hypothesis testing by SmartPLS v4.0.8 82
Chapter Four Results 84
4.1 Descriptive Statistics of the Demographic Profile 84
4.2 Measurement Validity and Reliability 86
4.2.1 Reliability Evaluation 86
4.2.2 Validity Evaluation 88
4.3 Evaluation of Structural Model 90
4.3.1 Direct Effect 90
4.3.2 Moderating Effect 92
4.3.3 Mediating Effect 93
Chapter Five Discussion and Conclusion 95
5.1 Summary of Study Findings 95
5.2 Discussion 96
5.2.1 main work 96
5.2.2 Main Conclusion 96
5.3 Theoretical implication 101
5.4 Practical implications 104
5.5 Limitations and Recommendations for Future Study 106
5.5.1 Limitations 107
5.5.2 Recommendation for Future Study 107
Reference 109
Curriculum Vitae 177
Appendix A-- Questionnaire(English Version) 183
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