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黄芃皓
段夏蕾
國際旅遊與管理學院
國際款待與旅遊業管理碩士學位課程 (英文學制)
碩士
2022
The impact of memorable tourism experiences on tourists' behavioral intentions: The role of heritage travel motivation, visitor engagement and authenticity
The impact of memorable tourism experiences on tourists' behavioral intentions: The role of heritage travel motivation, visitor engagement and authenticity
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Heritage travel motivation ; Visitor engagement ; Authenticity ; Memorable tourism experiences ; Revisit intention ; Recommendation intention
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Existing studies have limited researches on the antecedents and consequences of Memorable Tourism Experiences (MTEs) in the context of cultural tourism. This study establishes a structural framework that links heritage travel motivation, visitor engagement, authenticity, MTEs, and revisit intention and recommendation intention of tourists’ behavioral intentions, verifying the causes and effects of MTEs in the context of heritage tourism in urban historical and cultural districts. Partial Least Square-Structural Equation Modeling is used to analyze the data collected from 245 tourists who visited the historic and cultural district of Yong Qing Fang. The results show that heritage travel motivation is a significant predictor of tourists' behavioral intentions. In addition, both visitor engagement and authenticity have significant impacts on MTEs. In contrast, MTEs partially mediates the relationship between visitor engagement and revisit intention, while it fully mediates the relationship between visitor engagement and recommendation intention. At last, MTEs completely mediates the relationship between authenticity and tourists’ behavioral intentions. The last of this study puts forward theoretical contributions to academic researchers and practical contributions to tourism destination managers as well as the future research directions.
2023
英文
91
Acknowledgements I
Abstract II
List of Figures V
List of Tables VI
Chapter One Introduction 1
1.1 Research Background 1
1.1.1 Cultural Tourism 1
1.1.2 Heritage Tourism 2
1.1.3 Relationship between heritage protection and urban construction 3
1.1.4 Urban Renewal 5
1.1.5 Urban historical and cultural districts 7
1.1.6 Tourism Experiences 8
1.2 Research Gaps 10
1.3 Research Questions 11
1.4 Research Objectives 12
1.5 Research Significance 12
1.6 Research Process 13
Chapter Two Literature Review 14
2.1 Memorable Tourism Experiences (MTEs) 14
2.2 Tourists’ Behavioral Intentions 15
2.3 Heritage Travel Motivation and MTEs 16
2.4 Heritage Travel Motivation and Behavioral Intentions 17
2.5 Visitor Engagement and MTEs 18
2.6 Visitor Engagement and Behavioral Intentions 20
2.7 Authenticity and MTEs 20
2.8 Authenticity and Behavioral Intentions 22
2.9 MTEs and Behavioral Intentions 23
Chapter Three Methodology 25
3.1 Conceptual Model 25
3.2 Instrument and Measures 25
3.3 Study Site 26
3.4 Sampling Method and Data Collection 27
3.5 Data Inspection and Analysis 28
Chapter Four Results and Findings 30
4.1 Descriptive Statistics 30
4.1.1 Demographic Information 30
4.1.2 Measurement Items 32
4.2 Measurement Model Evaluation 39
4.2.1 Adequacy 39
4.2.2 Multicollinearity 39
4.2.3 Reliability and Validity 40
4.3 Structural Model Evaluation 42
4.3.1 Hypothesis Testing 42
4.3.2 Mediating Effect Testing 45
4.4 T-Test and ANOVA Test 49
Chapter Five Discussion 53
Chapter Six Conclusion and Implications 58
6.1 Summary 58
6.2 Theoretical Implications 59
6.3 Managerial Implications 61
Chapter Seven Limitations and Future Research 64
References 66
Curriculum Vitae 84
Appendices 85
Abstract II
List of Figures V
List of Tables VI
Chapter One Introduction 1
1.1 Research Background 1
1.1.1 Cultural Tourism 1
1.1.2 Heritage Tourism 2
1.1.3 Relationship between heritage protection and urban construction 3
1.1.4 Urban Renewal 5
1.1.5 Urban historical and cultural districts 7
1.1.6 Tourism Experiences 8
1.2 Research Gaps 10
1.3 Research Questions 11
1.4 Research Objectives 12
1.5 Research Significance 12
1.6 Research Process 13
Chapter Two Literature Review 14
2.1 Memorable Tourism Experiences (MTEs) 14
2.2 Tourists’ Behavioral Intentions 15
2.3 Heritage Travel Motivation and MTEs 16
2.4 Heritage Travel Motivation and Behavioral Intentions 17
2.5 Visitor Engagement and MTEs 18
2.6 Visitor Engagement and Behavioral Intentions 20
2.7 Authenticity and MTEs 20
2.8 Authenticity and Behavioral Intentions 22
2.9 MTEs and Behavioral Intentions 23
Chapter Three Methodology 25
3.1 Conceptual Model 25
3.2 Instrument and Measures 25
3.3 Study Site 26
3.4 Sampling Method and Data Collection 27
3.5 Data Inspection and Analysis 28
Chapter Four Results and Findings 30
4.1 Descriptive Statistics 30
4.1.1 Demographic Information 30
4.1.2 Measurement Items 32
4.2 Measurement Model Evaluation 39
4.2.1 Adequacy 39
4.2.2 Multicollinearity 39
4.2.3 Reliability and Validity 40
4.3 Structural Model Evaluation 42
4.3.1 Hypothesis Testing 42
4.3.2 Mediating Effect Testing 45
4.4 T-Test and ANOVA Test 49
Chapter Five Discussion 53
Chapter Six Conclusion and Implications 58
6.1 Summary 58
6.2 Theoretical Implications 59
6.3 Managerial Implications 61
Chapter Seven Limitations and Future Research 64
References 66
Curriculum Vitae 84
Appendices 85
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