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杨新宇
段夏蕾
國際旅遊與管理學院
國際款待與旅遊業管理碩士學位課程 (英文學制)
碩士
2022
Influence of information publicity on people's behavioral intention to go on staycation during the post-COVID-19 period : A case study of Macau
Influence of information publicity on people's behavioral intention to go on staycation during the post-COVID-19 period : A case study of Macau
宅度假 ; 信息宣傳 ; 計畫行為理論和目標導向型為模型
Staycation ; Information publicity ; Theory of Planned-Behavior and Model of Goal-directed Behavior
公開日期：21/6/2026
近年來，宅度假是一種非常流行的旅行方式。 本文利用計畫行為理論（TPB）和目標導向行為模型（MGB）考察疫情背景下資訊宣傳對澳門人宅度假行為意願的影響。 共有362名澳門受訪者被選中填寫問卷，並使用SmartPLS分析資料。 研究結果表明，資訊公開對訪客進行宅度假的行為意圖有重大影響，這意味著人們在聽到有關它的資訊時更有可能想進行宅度假。 根據研究結果，對澳門旅遊業的未來和旅遊業的復蘇提出了建議。
Staycation is a very popular way to travel in recent years. This paper uses the theory of planned behavior (TPB) and the model of goal-directed behavior (MGB) to investigate the effect of information publicity on the behavioral intention of Macau people to go on staycation in the context of the epidemic. A total of 362 Macau respondents were selected to fill out the questionnaire, and the data were analyzed using SmartPLS. Findings suggest that information publicity has a significant impact on the behavioral intention of visitors to go on staycation, implying that people are more likely to want to do something when they hear information about it. Accordingly, recommendations are made for the future of the staycation industry and the recovery of tourism in Macau.
2023
英文
95
Acknowlegements I
Abstract II
Content III
List of Figures IV
List of Tables V
Chapter One Introduction 1
1.1 Research Background 1
1.2 Research Gap 9
1.3 Research Questions 9
1.4 Research Objectives 10
1.5 Research Significance 10
1.6 Research Process 11
Chapter Two Literature Review 15
2.1 Theoretical Development 15
2.1.1 Development of TPB and MGB 15
2.1.2 Theoretical Basis of the Research 20
2.2 Review Information Publicity 21
2.3 Information Publicity and Attitude 23
2.4 Information Publicity and Perceived Behavior Control 24
2.5 Information Publicity and Subjective Norm 25
2.6 Attitude and Desire 27
2.7 Perceived Behavior Control and Desire 29
2.8 Subjective Norm and Desire 32
2.9 Desire and Behavioral Intention 35
Chapter Three Methodology 37
3.1 Research Model and Hypothesis 37
3.2 Instrument and Measures 38
3.2.1 Questionnaire Structure 39
3.2.2 Measurements of Research Dimensions 39
3.3 Data Analysis Software 43
3.4 Study Site 44
3.5 Sampling Method and Data Collection 46
Chapter Four Data Analysis 47
4.1 Descriptive Statistics Analysis 47
4.2 Measurement Model 48
4.3 Structural Model Testing 50
Chapter Five Conclusion and Discussion 55
5.1 Conclusion and Discussion 55
5.2 Theoretical Contributions 58
5.3 Practical Contributions 58
5.4 Limitations and Future Research 60
References 63
Curriculum Vitae 83
Appendices 84
Abstract II
Content III
List of Figures IV
List of Tables V
Chapter One Introduction 1
1.1 Research Background 1
1.2 Research Gap 9
1.3 Research Questions 9
1.4 Research Objectives 10
1.5 Research Significance 10
1.6 Research Process 11
Chapter Two Literature Review 15
2.1 Theoretical Development 15
2.1.1 Development of TPB and MGB 15
2.1.2 Theoretical Basis of the Research 20
2.2 Review Information Publicity 21
2.3 Information Publicity and Attitude 23
2.4 Information Publicity and Perceived Behavior Control 24
2.5 Information Publicity and Subjective Norm 25
2.6 Attitude and Desire 27
2.7 Perceived Behavior Control and Desire 29
2.8 Subjective Norm and Desire 32
2.9 Desire and Behavioral Intention 35
Chapter Three Methodology 37
3.1 Research Model and Hypothesis 37
3.2 Instrument and Measures 38
3.2.1 Questionnaire Structure 39
3.2.2 Measurements of Research Dimensions 39
3.3 Data Analysis Software 43
3.4 Study Site 44
3.5 Sampling Method and Data Collection 46
Chapter Four Data Analysis 47
4.1 Descriptive Statistics Analysis 47
4.2 Measurement Model 48
4.3 Structural Model Testing 50
Chapter Five Conclusion and Discussion 55
5.1 Conclusion and Discussion 55
5.2 Theoretical Contributions 58
5.3 Practical Contributions 58
5.4 Limitations and Future Research 60
References 63
Curriculum Vitae 83
Appendices 84
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