本校學位論文庫
CITYU Theses & Dissertations
論文詳情
王烯
葛紅兵
人文社會科學學院
文化產業研究博士學位課程(中文學制)
博士
2022
創意寫作的產業化路徑研究 : 以本世紀以來的中國創意寫作產業發展為對象
Research on the Path of Creative Writing Industrialization : A Case Study on the Development of Chinese Creative Writing Industrialization Since this Century
創意寫作 ; 創意寫作產業化 ; 產業化路徑
Creative Writing ; Creative Writing Industrialization ; Path of Industrial
公開日期:4/7/2026
本研究以創意寫作產業化路徑為研究主題,以本世紀以來的中國創意寫作產業發展為研究對象及範圍,立足於新媒體時代的媒介融合特徵,運用全產業鏈視角,對創意寫作產業化中的創意生成、相關產品的生產包裝與流通增值、版權保護與利益分配、以及創意寫作產品文化理念的轉化與譯介環節展開策略與路徑研究,將文化產業觀下的創意寫作產業化路徑分爲“創意賦意”、“創意賦形” 、“創意賦值” 與“創意賦權”四大演進板塊,並為各路徑下推動文本創意的“一度轉化”與“二度轉化”,最終達成創意寫作的產業化、體系化、生態化發展目標提出路徑優化之可行策略。
論文共分為八個章節,第一章為緒論,主要介紹本研究的研究背景、研究意義與研究目的等研究基礎性知識,明確研究對象並提出研究問題;第二章為文獻綜述與理論基礎,對創意寫作產業化路徑研究相關文獻進行梳理並簡述研究理論基礎;第三章為研究設計,對研究大綱、研究内容及所選用的研究方法進行介紹;第四章到第七章為本研究的主體部分,依次由創意的賦意、賦形、賦值與賦權四大路徑進行創意寫作產業化路徑研究,關注創意文本作品生成與生產、流通與傳播、開發與保護等文創產業化環節,並對中國創意寫作產業化路徑進行探析及搭建,亦將針對現有路徑的不足之處提出優化改進建議。第八章為結論,對前文進行總結,得出研究結論及研究啟示,同時列出本研究的創新之處,並通過對研究全程的復盤與反思,陳述本研究的不足之處以及對未來研究的期望。
本研究肯定了文學寫作活動的創意本質,首次建構起創意寫作學理論下創意寫作產業化運作的完整内在機制,關注民間及網絡場域中的文學創意生產,聚焦創意寫作產品的營銷整合,呼籲通過寫作孵化社會創意創新並强調文學的公共文化服務職能;同時,研究亦由媒介業態融合、文學範式轉化,以及寫作創意的資本轉化等角度為創意寫作產業化四大路徑之完善提出了詳細的建議。
Based on the characteristics of media integration in the new media era, from the perspective of the whole industry chain, this research takes the path about industrialization of creative writing as the research theme, and studies the strategies and paths of Chinese creative writing industrialization, the production, packaging and circulation value-added of related products, copyright protection and profit distribution, and the transformation and translation of cultural concepts of creative writing products. The industrialization path of creative writing under the perspective of cultural industry is divided into four evolution areas: "meaning-giving", "value assignment", "empowerment" and "formalization", and the "primary transformation" and "second transformation" of text creativity are promoted under each path. Finally achieve the industrialization, systematization and ecological development goals of creative writing.
This research is divided into eight chapters. Chapter 1 is the introduction, which mainly introduces the research background, research significance and other basic research knowledge. Chapter 2 is the literature review and theoretical basis, the literature of the path of the industrialization of creative writing is sorted out and the theoretical basis of the research is briefly described. Chapter 3 is the research design, the research outline, the research content and the selected research methods are introduced. Chapter 4 to Chapter 7 is the main part of this study, which about the industrialization path of creative writing from the four paths of meaning-giving, formalization, value assignment and empowerment in turn. It focuses on the industrialization links of Chinese creative writing such as the generation and production of creative text works, circulation and dissemination, development and protection, and analyzes and builds the industrialization path of Chinese creative writing. Suggestions for optimization and improvement will also be made for the shortcomings of the existing path. Chapter 8 is the conclusion, which summarizes the previous research, draws the research conclusions and research enlightenment, lists the innovation of this research, and states the deficiencies of this research and the expectations for future research through reviewing and reflecting on the whole research process.
This research holds that the essence of literature is creativity, and constructs a complete internal mechanism of the industrialization of creative writing for the first time. It focuses on the production of literary creativity in folk and network fields, the marketing integration of creative writing products, and the public cultural service function of literature. At the same time, the study also puts forward detailed suggestions for the improvement of the four paths to the industrialization of creative writing from the perspectives of the integration of media formats, the transformation of literary paradigm, and the capital transformation of writing creativity.
2023
中文
459
致 謝 I
摘 要 II
Abstract III
圖目錄 VIII
表目錄 IX
第一章 緒論 10
1.1 研究基礎 10
1.1.1 研究對象 10
1.1.2 研究問題 10
1.1.3 研究範圍 11
1.2 研究背景 12
1.2.1 科學技術進步,人類需求升級 12
1.2.2 新舊媒介融合,傳播渠道拓寬 13
1.2.3 創意經濟發展,創新文學教育 14
1.3 研究意義 15
1.3.1 實踐意義 15
1.3.2 理論意義 17
1.4 研究目標 19
1.5 本章小結 20
第二章 文獻綜述與理論基礎 21
2.1 “創意”的概念界定與研究歷程 21
2.2 創意寫作學科發展脈絡與研究綜述 29
2.2.1 學科發展脈絡 29
2.2.2 國外研究綜述 35
2.2.3 國內研究綜述 52
2.3 “產業化路徑”國内外研究綜述 69
2.4 文獻評述與總結 77
2.5 研究相關理論基礎 80
2.5.1 波特成本領先理論 82
2.5.2 萊文森媒介進化理論 83
2.5.3 布迪厄文化資本理論 84
2.5.4 巴斯奈特文化翻譯理論 85
2.5.5 費斯克大眾文化理論 87
2.6 本章小結 89
第三章 研究設計 90
3.1 研究大綱 90
3.2 研究内容 91
3.2.1 創意的賦意路徑研究 91
3.2.2 創意的賦形路徑研究 92
3.2.3 創意的賦值路徑研究 93
3.2.4 創意的賦權路徑研究 93
3.3 研究方法 94
3.3.1 比較研究法 94
3.3.2 描述統計法 94
3.4 本章小結 95
第四章 創意的賦意路徑研究:創意寫作機制下的寫作生產與媒介承載 96
4.1 由“創意”雙語釋義到文本創意生成賦意類型辨析 96
4.1.1 何謂“創意” 96
4.1.2 何謂“一度創意” 100
4.1.3 文本創意的“文學經驗源”與“社會實踐源” 101
4.1.4 “文學經驗源”與“社會實踐源”文本創意之關係 107
4.2 工坊制互動激勵與“產學研”模式創意賦意機制研究 112
4.2.1 創意寫作工坊制的創生與發展 112
4.2.2 工坊制互動激勵機制主體及運行原理研究 114
4.2.3 工坊制互動激勵機制特點歸納 119
4.2.4 “產學研”模式的“三位一體”特性 127
4.2.5 合作與創新:創意寫作學視域下的“產學研”模式賦意應用實踐 132
4.3 “創作者—編輯—讀者”互動激勵模式中的編輯角色定位 136
4.3.1 由古代“定南針”到近現代“把關人” 137
4.3.2 由近現代“把關人”到現當代“文學經紀人” 139
4.3.3 讀者介入文化消費:“創作者經紀人”與“反饋式創作” 141
4.4 創意寫作“紙媒賦意”路徑研究 143
4.4.1 “紙媒”概念界定與“跨媒介賦意”理論闡釋 143
4.4.2 資源合作模式下的傳統出版“紙媒賦意”路徑研究 144
4.4.3 產業鏈視角下的網絡文學作品“紙媒賦意”路徑研究 149
4.5 創意寫作“網絡文學賦意”路徑研究 152
4.5.1 由創意寫作學理論定義網絡文學的創意本質 152
4.5.2 從論壇到網站:搭建“網文賦意”路徑框架 153
4.5.3 分類分類及智能終端:驅動“網文賦意”路徑升級 155
4.5.4 本土創意網絡書寫:與“紙媒賦意”路徑之對比 158
4.6 創意寫作“音視頻賦意”路徑研究 160
4.6.1 文本創意的“音視頻賦意”機制原理及現狀評述 161
4.6.2 文本創意的“視頻態賦意”與原文本之對比:以《慶余年》爲例 172
4.6.3 產業鏈視角下的“音視頻賦意”路徑搭建 178
4.7 創意寫作“網絡游戲賦意”路徑研究 179
4.7.1 “情景還原”與“互文補充”:“網絡游戲賦意”機制原理分析 179
4.7.2 路徑拓展研究:以《夜的命名術》IP游戲改編用研數據爲例 183
4.8 本章小結 194
第五章 創意的賦形路徑研究:創意寫作產業的形態及其延伸 200
5.1 “二度創意”理論下的創意“賦形” 200
5.1.1 何謂“二度創意” 201
5.1.2 文本創意“賦形”釋義 202
5.2 創意寫作“跨業態”賦形路徑研究 203
5.2.1 “跨業態”概念闡釋 203
5.2.2 “跨業態”賦形主要類型考析 205
5.2.3 “跨業態”賦形路徑優化策略 220
5.3 創意寫作“跨時間”賦形路徑研究 223
5.3.1 “跨時間”賦形:經典IP的當代詮釋與演繹 223
5.3.2 “跨時間”賦形路徑的媒介、業態與文化特性研究 226
5.3.3 “跨時間”賦形中的“二元產品市場”賦值 234
5.3.4 “跨時間”賦形路徑優化策略 235
5.4 創意寫作“跨範式”公共文化服務賦形路徑研究 237
5.4.1 由創意寫作學理論重新定義文學學科範式 237
5.4.2 “跨範式”概念辨析及其公共文化服務賦形類型 240
5.4.3 “跨範式”賦形路徑優化策略 252
5.5 創意寫作“跨文化”傳播賦形路徑研究 254
5.5.1 文本創意的“跨文化”傳播及譯介相關理論 254
5.5.2 “文本譯介”賦形路徑研究 259
5.5.3 “版權運營”賦形路徑研究 280
5.5.4 “產業機制”賦形路徑研究 294
5.5.5 “跨文化”傳播賦形路徑優化策略 297
5.6 創意寫作“跨空間”賦形路徑研究 300
5.6.1 文本創意“跨空間”流動機理 300
5.6.2 從工坊到社區:“去中心化”的文創普惠 302
5.6.3 從社區到園區:產業化過程中的“資本”積纍與轉化 303
5.6.4 文本創意的城市空間流動:創意產業集聚與創新社會形成 305
5.6.5 美國愛荷華州創意城市建設路徑分析 306
5.6.6 英國愛丁堡市文學之城建設路徑分析 310
5.6.7 “跨空間”賦形路徑優化策略 313
5.7 本章小結 319
第六章 創意的賦值路徑研究:創意寫作產品的資本化特徵與附加值問題 324
6.1 創意寫作傳統出版賦值路徑研究 324
6.1.1 創意寫作學視域下的“賦值”概念界定 324
6.1.2 傳統出版賦值成本控制研究 326
6.1.3 傳統出版賦值綫上渠道研究 330
6.1.4 傳統出版賦值路徑優化難點 335
6.1.5 傳統出版賦值路徑搭建構想 336
6.2 創意寫作網絡文學平臺賦值路徑研究 339
6.2.1 由免費到付費:網文平臺在綫閱讀盈利模式研究 341
6.2.2 IP長尾開發:網文平臺全媒體版權運營增值機制研究 343
6.2.3 關注“二元產品市場”:網文平臺廣告投放賦值原理闡釋 349
6.2.4 網文企業的賦值經濟效益建模研究:基於閱文集團歷年財報數據 351
6.2.5 論寫作產業的資本化與營銷化:網文平臺賦值路徑解析 359
6.3 創意寫作版權交易平臺賦值路徑研究 364
6.3.1 文學版權交易相關概念闡釋及論述主體確認 364
6.3.2 我國文學版權交易發展歷程概述 367
6.3.3 文學版權交易流程及主要平臺類型 370
6.3.4 對版權交易平臺賦值現有路徑的評述 377
6.3.5 創意寫作學視域下文學版權交易平臺賦值路徑創新 378
6.4 本章小結 381
第七章 創意的賦權路徑研究:創意寫作產權制度建立與版權保護問題 384
7.1 中國版權制度演進及其對原創性文稿創作的認識 385
7.1.1 中國古代版權思想萌芽與文告保護方式 385
7.1.2 中國近代版權制度及民間維權組織 388
7.1.3 中國現當代版權制度與文學“賦權”特徵 390
7.1.4 版權保護制度與原創性文稿創作 393
7.2 創意寫作作品及產品版權保護機制研究:以網絡文學爲例 395
7.2.1 網文創意的版權保護:應對寫作產業中的“幸存者偏差”問題 397
7.2.2 網絡文學版權保護法制建設情況概述 398
7.2.3 網絡文學版權保護行業與企業維權情況概述 401
7.2.4 網絡文學PC端與移動端侵權盜版行爲類型及其特點 403
7.2.5 網絡文學IP衍生產品侵權與海外侵權現象分析 406
7.2.6 網絡文學版權保護機制現存問題及優化方向 409
7.3 與世界版權保護格局之對比 410
7.3.1 西方國家近代版權保護制度的創生與發展 410
7.3.2 國際版權保護公約組織的創生與發展 412
7.3.3 美國的數字版權保護機制 415
7.3.4 歐洲主要國家的數字版權保護機制 416
7.3.5 澳大利亞的數字版權保護機制 419
7.3.6 亞洲主要國家的數字版權保護機制 420
7.3.7 中外“賦權”歷程及路徑之比較 422
7.3.8 平臺社會治理觀下的創意寫作作品及產品“賦權”路徑優化策略 425
7.4 本章小結 431
第八章 結論 433
8.1 研究結論 433
8.2 研究啟示 435
8.3 研究創新 436
8.4 研究局限及未來展望 437
參考文獻 439
作者簡歷 452
附錄1:用戶研究問卷 453
附錄2:相關數據統計 458
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