本校學位論文庫
CITYU Theses & Dissertations
論文詳情
王坤
黃曉燕
商學院
工商管理博士學位(DBA)課程(中文學制)
博士
2023
跨文化環境下網路嵌入, 創業學習與創業績效 : 基於橫琴澳門創業青年的實證研究
Network Embedding, Entrepreneurial Learning, and Entrepreneurial Performance in a Cross-Cultural Environment : An Empirical Study on Hengqin Macau Entrepreneurial Youth
網絡嵌入 ; 創業學習 ; 環境不確定性感知 ; 文化智力 ; 創業績效
Network Embedding ; Entrepreneurial Learning ; Environmental Uncertainty Perception ; Cultural Intelligence ; Entrepreneurial Performance
公開日期：12/6/2027
在粵港澳大灣區許多澳門青年成為了跨境創業者。跨境創業者在創業所在地如何克服“水土不服”實現良好的創業績效，這是許多學者關心的議題。先前已經有許多學者認識到網絡嵌入對於創業績效的影響，同時探討了創業學習在其中扮演的角色，但是這些研究大多關注的是組織層面，缺乏對於個體層面的研究，也沒有充分考慮外部環境不確定性感知及內部文化智力帶來的影響。
本文在國際商務理論、社會網絡理論、創業學習理論、跨文化理論基礎上，針對跨境創業者個體層面開展相關研究，探索網絡嵌入、創業學習與創業績效的內在影響機制，同時充分考慮跨文化環境下跨境創業者不確定性感知的影響以及創業者文化智力所扮演的角色。本文運用了文獻回顧、大樣本定量研究、多案例質性研究相結合的多種研究方法，以獲得具有較強解釋力的研究發現。
本文首先基於文獻綜述提出了相關研究模型，之後結合文獻回顧的方式提出了11個相關假設，並運用問卷調查收集122份澳門創業青年樣本進行定量研究。研究發現：網絡嵌入程度（結構嵌入程度、關係嵌入程度）對跨境創業青年實現創業績效具有積極的促進作用。同時創業學習效果在關係嵌入程度和創業績效之間起完全仲介作用。環境不確定性感知積極調節網絡嵌入程度（結構嵌入程度、關係嵌入程度）和創業績效之間關係，同時對創業績效也有直接作用。文化智力對創業績效有直接影響，同時創業學習效果在上述兩個變數間有部分仲介角色。之後運用多案例質性研究方法，對跨文化環境下6個澳門創業青年網絡嵌入通過創業學習影響創業績效的過程機理進行了細緻的探索。
基於上述研究發現，從管理實踐角度看，跨境創業者在實現創業績效過程中應重視在當地的網絡嵌入。在跨文化環境下跨境創業者應主動發揮自身文化智力角色以提升創業績效，與此同時跨境創業者應學會加強環境洞察，敏銳感知跨文化環境不確定性帶來的機遇，並及時採取行動。跨境創業者在當地社會交往時應有主動學習的意識，採取體驗性學習和替代性學習兩種行為，從而提升創業績效。
本文在國際商務理論、社會網絡理論、創業學習理論、跨文化理論基礎上，針對跨境創業者個體層面開展相關研究，探索網絡嵌入、創業學習與創業績效的內在影響機制，同時充分考慮跨文化環境下跨境創業者不確定性感知的影響以及創業者文化智力所扮演的角色。本文運用了文獻回顧、大樣本定量研究、多案例質性研究相結合的多種研究方法，以獲得具有較強解釋力的研究發現。
本文首先基於文獻綜述提出了相關研究模型，之後結合文獻回顧的方式提出了11個相關假設，並運用問卷調查收集122份澳門創業青年樣本進行定量研究。研究發現：網絡嵌入程度（結構嵌入程度、關係嵌入程度）對跨境創業青年實現創業績效具有積極的促進作用。同時創業學習效果在關係嵌入程度和創業績效之間起完全仲介作用。環境不確定性感知積極調節網絡嵌入程度（結構嵌入程度、關係嵌入程度）和創業績效之間關係，同時對創業績效也有直接作用。文化智力對創業績效有直接影響，同時創業學習效果在上述兩個變數間有部分仲介角色。之後運用多案例質性研究方法，對跨文化環境下6個澳門創業青年網絡嵌入通過創業學習影響創業績效的過程機理進行了細緻的探索。
基於上述研究發現，從管理實踐角度看，跨境創業者在實現創業績效過程中應重視在當地的網絡嵌入。在跨文化環境下跨境創業者應主動發揮自身文化智力角色以提升創業績效，與此同時跨境創業者應學會加強環境洞察，敏銳感知跨文化環境不確定性帶來的機遇，並及時採取行動。跨境創業者在當地社會交往時應有主動學習的意識，採取體驗性學習和替代性學習兩種行為，從而提升創業績效。
Many young people from Macau have become cross-border entrepreneurs in the Guangdong Hong Kong Macao Greater Bay Area. Many scholars are concerned about how cross-border entrepreneurs can overcome difficulties in adapting to local conditions and achieve good entrepreneurial performance in their entrepreneurial locations. Many scholars have previously recognized the impact of network embedding on entrepreneurial performance and explored the role of entrepreneurial learning. However, most of these studies have focused on the organizational level, lacking research on the individual level, and have not fully considered the impact of external environmental uncertainty and internal cultural intelligence.
Based on international business theory, social network theory, entrepreneurial learning theory, and cross-cultural theory, this article conducts relevant research on the individual level of cross-border entrepreneurs, exploring the internal impact mechanisms of network embedding, entrepreneurial learning, and entrepreneurial performance. At the same time, it fully considers the impact of uncertainty perception of cross-border entrepreneurs in cross-cultural environments and the role of cultural intelligence played by entrepreneurs. This article employs a combination of literature review, large sample quantitative research, and multi case qualitative research to obtain research findings with strong explanatory power.
This article first proposes relevant research models based on literature review, and then proposes 11 related hypotheses through literature review. A questionnaire survey was used to collect 122 samples of entrepreneurial youth in Macau for quantitative research. Research has found that the degree of network embedding (structural embedding degree, relational embedding degree) has a positive promoting effect on the entrepreneurial performance of cross-border entrepreneurial youth. The learning effect of entrepreneurship plays a completely mediating role between the degree of relationship embedding and entrepreneurial performance. Environmental uncertainty perception actively regulates the relationship between network embeddedness (structural embeddedness, relational embeddedness) and entrepreneurial performance, while also having a direct impact on entrepreneurial performance. Cultural intelligence has a direct impact on entrepreneurial performance, and the learning effect of entrepreneurship partially mediates between the two variables mentioned above. Subsequently, using a multi case qualitative research method, a detailed exploration was conducted on the process and mechanism of the impact of network embedding on entrepreneurial performance through entrepreneurial learning among six Macau entrepreneurial youth in a cross-cultural environment.
Based on the above research findings, from a management practice perspective, cross-border entrepreneurs should pay attention to local network embedding in the process of achieving entrepreneurial performance. In a cross-cultural environment, cross-border entrepreneurs should actively play their cultural intelligence role to improve entrepreneurial performance. At the same time, cross-border entrepreneurs should learn to strengthen environmental insight, keenly perceive the opportunities brought by the uncertainty of the cross-cultural environment, and take timely action. Cross border entrepreneurs should have an awareness of active learning in local social interactions, adopting two behaviors: experiential learning and alternative learning, in order to improve entrepreneurial performance.
Based on international business theory, social network theory, entrepreneurial learning theory, and cross-cultural theory, this article conducts relevant research on the individual level of cross-border entrepreneurs, exploring the internal impact mechanisms of network embedding, entrepreneurial learning, and entrepreneurial performance. At the same time, it fully considers the impact of uncertainty perception of cross-border entrepreneurs in cross-cultural environments and the role of cultural intelligence played by entrepreneurs. This article employs a combination of literature review, large sample quantitative research, and multi case qualitative research to obtain research findings with strong explanatory power.
This article first proposes relevant research models based on literature review, and then proposes 11 related hypotheses through literature review. A questionnaire survey was used to collect 122 samples of entrepreneurial youth in Macau for quantitative research. Research has found that the degree of network embedding (structural embedding degree, relational embedding degree) has a positive promoting effect on the entrepreneurial performance of cross-border entrepreneurial youth. The learning effect of entrepreneurship plays a completely mediating role between the degree of relationship embedding and entrepreneurial performance. Environmental uncertainty perception actively regulates the relationship between network embeddedness (structural embeddedness, relational embeddedness) and entrepreneurial performance, while also having a direct impact on entrepreneurial performance. Cultural intelligence has a direct impact on entrepreneurial performance, and the learning effect of entrepreneurship partially mediates between the two variables mentioned above. Subsequently, using a multi case qualitative research method, a detailed exploration was conducted on the process and mechanism of the impact of network embedding on entrepreneurial performance through entrepreneurial learning among six Macau entrepreneurial youth in a cross-cultural environment.
Based on the above research findings, from a management practice perspective, cross-border entrepreneurs should pay attention to local network embedding in the process of achieving entrepreneurial performance. In a cross-cultural environment, cross-border entrepreneurs should actively play their cultural intelligence role to improve entrepreneurial performance. At the same time, cross-border entrepreneurs should learn to strengthen environmental insight, keenly perceive the opportunities brought by the uncertainty of the cross-cultural environment, and take timely action. Cross border entrepreneurs should have an awareness of active learning in local social interactions, adopting two behaviors: experiential learning and alternative learning, in order to improve entrepreneurial performance.
2024
中文
139
致 謝 I
摘 要 II
Abstract III
圖目錄 VIII
表目錄 IX
第一章 緒 論 1
1.1 研究背景 1
1.1.1 現實背景 1
1.1.2 理論背景 3
1.2 研究意義 6
1.2.1 理論意義 7
1.2.2 現實意義 9
1.3 研究對象和研究問題 10
1.3.1 研究對象 10
1.3.2 研究問題 11
1.4 研究內容與研究方法 12
1.4.1 研究內容 13
1.4.2 研究方法 14
1.4.3 技術路線 15
第二章 文獻綜述 17
2.1理論基礎 17
2.1.1 國際商務理論 17
2.1.2 跨文化理論 20
2.1.3 社會網絡理論 23
2.1.4 創業學習理論 26
2.1.5 小結 29
2.2 變量界定及變量間關係 30
2.2.1 網絡嵌入概念及相關變量的關係 30
2.2.2 創業學習概念及相關變量的關係 33
2.2.3 環境不確定性概念及相關變量的關係 36
2.2.4 文化智力概念及相關變量的關係 38
2.2.5 創業績效概念 41
2.3 本章總結 42
第三章 研究假設與問卷設計 45
3.1研究假設提出 45
3.1.1 網絡嵌入與創業績效 45
3.1.2 創業學習與創業績效 46
3.1.3 創業學習的仲介作用 47
3.1.4 環境不確定性感知的相關作用 49
3.1.5 文化智力的相關作用 50
3.1.6 假設提出小結 51
3.2 問卷設計與變量測度 52
3.2.1 問卷設計 53
3.2.2 變量測量 54
3.2.3 預調研與問卷修正 58
3.2.4 問卷設計小結 59
第四章 大樣本定量研究 60
4.1 收集數據與樣本特徵 60
4.1.1 選取樣本與收集數據 60
4.1.2 樣本特徵 61
4.2 信度和效度檢驗 62
4.2.1 信度檢驗 62
4.2.2 效度檢驗 65
4.3 假設檢驗 70
4.3.1 直接效應 70
4.3.2 創業學習效果的仲介效應 75
4.3.3 環境不確定性感知的調節效應 78
4.4 统计分析結果汇总 81
第五章 多案例質性研究 83
5.1 研究設計 83
5.1.1 研究方法選擇 83
5.1.2 案例選擇 84
5.1.3 數據收集 87
5.2 案例分析過程 88
5.2.1 信度和效度 88
5.2.2 案例研究結果 89
5.3 多案例質性分析結論 98
第六章 討論與結論 99
6.1 相關研究討論 99
6.1.1 大樣本定量研究討論 99
6.1.2 多案例質性研究討論 100
6.1.3 兩種研究對比分析 101
6.2 结论与贡献 103
6.3 管理啟示與未來展望 104
6.3.1 管理啟示 104
6.3.2 研究局限性 105
6.3.3 未來展望 106
參考文獻 108
作者簡歷 131
附 錄 132
摘 要 II
Abstract III
圖目錄 VIII
表目錄 IX
第一章 緒 論 1
1.1 研究背景 1
1.1.1 現實背景 1
1.1.2 理論背景 3
1.2 研究意義 6
1.2.1 理論意義 7
1.2.2 現實意義 9
1.3 研究對象和研究問題 10
1.3.1 研究對象 10
1.3.2 研究問題 11
1.4 研究內容與研究方法 12
1.4.1 研究內容 13
1.4.2 研究方法 14
1.4.3 技術路線 15
第二章 文獻綜述 17
2.1理論基礎 17
2.1.1 國際商務理論 17
2.1.2 跨文化理論 20
2.1.3 社會網絡理論 23
2.1.4 創業學習理論 26
2.1.5 小結 29
2.2 變量界定及變量間關係 30
2.2.1 網絡嵌入概念及相關變量的關係 30
2.2.2 創業學習概念及相關變量的關係 33
2.2.3 環境不確定性概念及相關變量的關係 36
2.2.4 文化智力概念及相關變量的關係 38
2.2.5 創業績效概念 41
2.3 本章總結 42
第三章 研究假設與問卷設計 45
3.1研究假設提出 45
3.1.1 網絡嵌入與創業績效 45
3.1.2 創業學習與創業績效 46
3.1.3 創業學習的仲介作用 47
3.1.4 環境不確定性感知的相關作用 49
3.1.5 文化智力的相關作用 50
3.1.6 假設提出小結 51
3.2 問卷設計與變量測度 52
3.2.1 問卷設計 53
3.2.2 變量測量 54
3.2.3 預調研與問卷修正 58
3.2.4 問卷設計小結 59
第四章 大樣本定量研究 60
4.1 收集數據與樣本特徵 60
4.1.1 選取樣本與收集數據 60
4.1.2 樣本特徵 61
4.2 信度和效度檢驗 62
4.2.1 信度檢驗 62
4.2.2 效度檢驗 65
4.3 假設檢驗 70
4.3.1 直接效應 70
4.3.2 創業學習效果的仲介效應 75
4.3.3 環境不確定性感知的調節效應 78
4.4 统计分析結果汇总 81
第五章 多案例質性研究 83
5.1 研究設計 83
5.1.1 研究方法選擇 83
5.1.2 案例選擇 84
5.1.3 數據收集 87
5.2 案例分析過程 88
5.2.1 信度和效度 88
5.2.2 案例研究結果 89
5.3 多案例質性分析結論 98
第六章 討論與結論 99
6.1 相關研究討論 99
6.1.1 大樣本定量研究討論 99
6.1.2 多案例質性研究討論 100
6.1.3 兩種研究對比分析 101
6.2 结论与贡献 103
6.3 管理啟示與未來展望 104
6.3.1 管理啟示 104
6.3.2 研究局限性 105
6.3.3 未來展望 106
參考文獻 108
作者簡歷 131
附 錄 132
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