本校學位論文庫
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邬文博
石泓純
創新設計學院
設計學碩士學位課程(中文學制)
碩士
2023
旅遊類APP用戶體驗設計研究 : 以澳門地區為例
Research on User Experience Design of Tourism APP’s : Taking Macau as an Example
旅游類APP ; 澳門旅游 ; 用戶體驗設計 ; 介面優化
Travel app ; Macau tourism ; User experience design ; Interface optimization
公開日期：25/6/2027
隨著游客出游經驗增加，旅游相關的應用程序也逐漸增多，傳統旅行信息收集方式很難滿足遊客的個性化需求。爲滿足游客的個性化需求和深度遊覽澳門的信息需求，提升旅游者使用體驗，增加澳門旅游附加值，對特定類別旅游APP進行設計優化。
本研究通過立意抽樣法選取近一年內具有澳門旅遊經歷並且能夠自主使用旅遊應用程序的16位受訪者，通過半結構訪談深入瞭解遊客在不同旅遊階段的需求；運用放聲思考記錄受訪者在使用過程中的語言與點選路徑過程；以SUS用戶體驗量表，對該應用程序用戶體驗、可用性以及易用性進行評分，對評分數據進行配對樣本T檢驗。
根據用戶體驗理論要素得出影響“感受澳門”用戶體驗的因素：產品目標、產品功能、產品交互，對以上層面進行優化設計。優化前後介面的用戶體驗、可用性、易用性都具有顯著差異。通過用戶對優化前後介面測試，應用程序易學性、可用性都得到了提升，通過用戶體驗理論解决了旅游用戶在使用此類程序中的問題並且推動旅游應用程序的更新。
本研究通過立意抽樣法選取近一年內具有澳門旅遊經歷並且能夠自主使用旅遊應用程序的16位受訪者，通過半結構訪談深入瞭解遊客在不同旅遊階段的需求；運用放聲思考記錄受訪者在使用過程中的語言與點選路徑過程；以SUS用戶體驗量表，對該應用程序用戶體驗、可用性以及易用性進行評分，對評分數據進行配對樣本T檢驗。
根據用戶體驗理論要素得出影響“感受澳門”用戶體驗的因素：產品目標、產品功能、產品交互，對以上層面進行優化設計。優化前後介面的用戶體驗、可用性、易用性都具有顯著差異。通過用戶對優化前後介面測試，應用程序易學性、可用性都得到了提升，通過用戶體驗理論解决了旅游用戶在使用此類程序中的問題並且推動旅游應用程序的更新。
As tourists become more experienced travelers, there are increasingly more travel-related apps, it is difficult for traditional travel information collection methods to meet the personalized needs of tourists. In order to meet the individualized needs and in-depth tourism information needs of tourists, enhance the tourists' usage experience, and increase the value-added of Macao tourism, the design optimization of specific categories of tourism apps is carried out.
This study selected 16 interviewee who had traveled to Macau in recent one year and were able to use travel apps independently through intentional sampling method, through semi-structured interviews to in-depth understanding of tourists' needs at different stages of tourism. Use vocal thinking record the language and click path used by the interviewees during the use process. The user experience, usability and ease of use of the app are scored by SUS user experience scale, and the scoring data are matched sample T-test.
Based on the elements of user experience theory, the factors affecting the user experience of "Experience Macau" are obtained, and the product goals, product functions, and product interactions are optimized for design. The user experience, usability, and ease of use of the interface before and after optimization are significantly different. Through user interface testing before and after optimization, the application learnability and usability have been improved, solving the problems of travel users in using such programs and promoting the update of travel applications.
This study selected 16 interviewee who had traveled to Macau in recent one year and were able to use travel apps independently through intentional sampling method, through semi-structured interviews to in-depth understanding of tourists' needs at different stages of tourism. Use vocal thinking record the language and click path used by the interviewees during the use process. The user experience, usability and ease of use of the app are scored by SUS user experience scale, and the scoring data are matched sample T-test.
Based on the elements of user experience theory, the factors affecting the user experience of "Experience Macau" are obtained, and the product goals, product functions, and product interactions are optimized for design. The user experience, usability, and ease of use of the interface before and after optimization are significantly different. Through user interface testing before and after optimization, the application learnability and usability have been improved, solving the problems of travel users in using such programs and promoting the update of travel applications.
2024
中文
107
致謝 III
Abstract V
圖目錄 VIII
表目錄 IX
第一章 緒論 1
1.1研究背景 1
1.2研究問題 3
1.3研究意義 4
1.4研究目的 4
1.5研究範圍 5
1.6研究內容 6
第二章 文獻綜述 9
2.1旅遊類APP相關研究 9
2.2旅遊用戶行為特徵 12
2.3用戶體驗五要素理論 13
2.4用戶體驗理論介入旅遊類APP 17
第三章 研究方法 21
3.1受訪者群體 23
3.2用戶需求 25
3.3用戶體驗 26
3.4文本分析方法 29
第四章 研究結論與分析 31
4.1用戶需求研究結果 31
4.2受測者APP點選路徑分析 43
4.3 SUS量表用戶體驗分析 55
4.4以用戶體驗五要素爲指導的用戶體驗設計思路 55
第五章 旅游APP設計流程與實踐 58
5.1 “感受澳門”提升策略 58
5.2感受澳門原有介面優化 65
5.3 介面優化用戶體驗量表分析 81
第六章 總結 86
6.1結論 86
6.2展望 87
參考文獻 88
作者簡歷 94
附 錄1 95
附 錄2 105
附 錄3 107
附 錄4 108
Abstract V
圖目錄 VIII
表目錄 IX
第一章 緒論 1
1.1研究背景 1
1.2研究問題 3
1.3研究意義 4
1.4研究目的 4
1.5研究範圍 5
1.6研究內容 6
第二章 文獻綜述 9
2.1旅遊類APP相關研究 9
2.2旅遊用戶行為特徵 12
2.3用戶體驗五要素理論 13
2.4用戶體驗理論介入旅遊類APP 17
第三章 研究方法 21
3.1受訪者群體 23
3.2用戶需求 25
3.3用戶體驗 26
3.4文本分析方法 29
第四章 研究結論與分析 31
4.1用戶需求研究結果 31
4.2受測者APP點選路徑分析 43
4.3 SUS量表用戶體驗分析 55
4.4以用戶體驗五要素爲指導的用戶體驗設計思路 55
第五章 旅游APP設計流程與實踐 58
5.1 “感受澳門”提升策略 58
5.2感受澳門原有介面優化 65
5.3 介面優化用戶體驗量表分析 81
第六章 總結 86
6.1結論 86
6.2展望 87
參考文獻 88
作者簡歷 94
附 錄1 95
附 錄2 105
附 錄3 107
附 錄4 108
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2. Daniel, L. (2000). Understanding user experience. Web Techniques, 5(8), 42-43.
3. Dimitrios Buhalis, M. F. (2015). SoCoMo marketing for travel and tourism: Empowering co-creation of value. Journal of Destination Marketing & Management, 151-161.
4. Gao, Z., Cheah, J. H., Lim, X. J., Ng, S. I., Cham, T. H., & Yee, C. L. (2023). Can travel APPs improve tourists’ intentions? Investigating the drivers of Chinese gen Y users’ experience. Journal of Vacation Marketing, 13567667231152938.
5. Garcia-Lopez, E., Garcia-Cabot, A., de-Marcos, L. and Moreira-Teixeira, A. (2021), “An experiment to discover usability guidelines for designing mobile tourist apps”, Wireless Communications and Mobile Computing, Vol. 2021, pp. 1-12.
6. Gretzel, U., Yuan, Y. L., & Fesenmaier, D. R. (2000). Preparing for the new economy: Advertising strategies and change in destination marketing organizations. Journal of travel Research, 39(2), 146-156.
7. Guo, F. (2012). More than usability: the four elements of user experience. Retrieved April, 22, 2015.
8. Huang, K. L., Chen, K. H., & Ho, C. H. (2014). Enhancement of reading experience: Users’ behavior patterns and the interactive interface design of tablet readers. Library Hi Tech, 32(3), 509-528.
9. Kenteris, M., Gavalas, D., Economou., 2009. An innovative mobile electronic tourist guide application. Personal and Ubiquitous Computing. 13.103-118.
10. Kuniavsky, M. (2003). Observing the user experience: a practitioner's guide to user research. Elsevier.
11. Li, C. Y., Fang, Y. H., & Sukoco, B. M. (2021). Value proposition as a catalyst for innovative service experience: the case of smart-tourism destinations. Service Business, 15(2), 281-308.
12. Li, L., & Jie, Z. (2013). Impact of network information evaluation on tourists' information-related behavior and travel decisions. Tourism Tribune/Lvyou Xuekan, 28(10).
13. Manuel Maqueira, J., Moyano-Fuentes, J., & Bruque, S. (2019). Drivers and consequences of an innovative technology assimilation in the supply chain: cloud computing and supply chain integration. International Journal of Production Research, 57(7), 2083-2103.
14. Maulik, B., Nayak, A.P., Sanjana, U., Alok, S. and Divyaprabha, K.N. (2022), “Design and implementation of virtual tour guide app”, 2022 International Conference on Advanced Computing Technologies and Applications (ICACTA),Coimbatore, IEEE.
15. Morville, P. (2004). User experience honeycomb. Web Log Post] Retrieved from http://semanticstudios. com/publications/semantics/000029. Php, 21, 09-12.
16. Norman, D. (2007). Emotional design: Why we love (or hate) everyday things. Basic books.
17. Palos-Sanchez, P., Saura, J. R., & Correia, M. B. (2021). Do tourism APPlications’ quality and user experience influence its acceptance by tourists?. Review of Managerial Science, 15(5), 1205-1241.
18. Perdue, R. R. (2002). Internet site evaluations: the influence of behavioral experience, existing images, and selected website characteristics. Journal of Travel & Tourism Marketing, 11(2-3), 21-38.
19. Pugh, S. (1993). Total design: integrated methods for successful product engineering. Wokingham, England.
20. Ribeiro, F.R., Silva, A., Barbosa, F., Silva, A.P. and Metr^olho, J.C. (2018), “Mobile applications for accessible tourism: overview, challenges and a proposed platform”, Information Technology and Tourism, Vol.19 No.3, pp. 29-59.
21. Tiberghien,G.,Bremner,H.,&Milne,S.(2020).Disorientation in the tourism experience. Journal of Outdoor Recreation and Tourism, 30, 100283.
22. Tiwari,R.,&Buse,S.(2007).The mobile commerce prospects: A strategic analysis of opportunities in the banking sector. Hamburg University Press.
23. Vogt,C.A.,&Fesenmaier,D.R.(1998). Expanding the functional information search model. Annals of Tourism Research, 25(3), 551-578.
24. Wang, W., Wei, T., Zhang, Y., & Wang, Y. (2019). A method of intelligent product design cue construction based on customer touchpoint correlation analysis and positive creativity theory. Advances in Mechanical Engineering, 11(1).
25. Zhang, L.,&Shen, P.(2018, June). User experience based urban tourism app interface design. In 2018 IEEE 20th International Conference on High Performance Computing and Communications; IEEE 16th International Conference on Smart City; IEEE 4th International Conference on Data Science and Systems (HPCC/SmartCity/DSS) (pp. 1121-1124). IEEE.
26. Zhang, Y., Rong, X., Shu, M., & Chen, Q. (2021). Identification of key influencing factors of user experience of mobile reading APP in China based on the fuzzy-DEMATEL model. Mathematical Problems in Engineering, 2021,1-12.
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