本校學位論文庫
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胡英禄
張韻璇
國際旅遊與管理學院
國際款待與旅遊業管理碩士學位課程 (英文學制)
碩士
2024
The impact of Hong Kong movies on tourists visit intension
The impact of Hong Kong movies on tourists visit intension
電影旅遊 ; 刺激-有機體-反應理論 ; 電影內容品質 ; 演員好感度 ; 熟悉度 ; 背景記憶 ; 旅遊意向
Film tourism ; Stimulus-Organism-Response theory ; Film content quality ; Favorability of actors ; Familiarity ; Backdrops memory ; Travel intention
公開日期：30/4/2028
電影旅遊作為旅遊研究的重要領域，近年來隨著影視娛樂產業的發展而蓬勃發展。影視作品能夠顯著提升旅遊目的地的知名度，並深刻影響觀眾的旅行決策。本研究基於刺激-生物-反應（SOR）理論，採用問卷調查法（共回收有效問卷637份），結合PLS-SEM資料分析方法，探討電影內容品質、演員好感度、電影熟悉度和背景記憶度對遊客旅行意願的影響。研究結果揭示了這些外部環境因素如何通過刺激遊客的心理狀態來改變其旅行意願。本研究的意義在於加深對電影旅遊的理解，為如何利用影視內容提升旅遊目的地的吸引力提供實證資料，並為旅遊管理者提供具體的實踐指導。通過對電影旅遊影響因素的深入分析，本研究有助於提升目的地的競爭力，促進其經濟發展。
As an important field in tourism research, film tourism has grown rapidly in recent years with the development of the film and television entertainment industry. Film and television works can significantly enhance the popularity of tourist destinations and profoundly impact the audience's travel decisions. Based on the stimulus-organism-response (SOR) theory, this study adopted a questionnaire survey method (a total of 637 valid questionnaires were collected) and combined with the PLS-SEM data analysis method to examine the effects of film content quality, favorability of actors, movie familiarity, and backdrops memory on tourists' travel intentions. The results reveal how these external environmental factors change tourists' travel intentions by stimulating their psychological states. The significance of this study is to deepen the understanding of film tourism, provide empirical data on how to use film and television content to promote the attractiveness of tourist destinations and provide specific practical guidance for tourism managers. Through a detailed analysis of film tourism factors, the study helps enhance the competitiveness of destinations and promote their economic development.
2025
英文
103
Acknowlegements I
Abstract III
List of Figures V
List of Tables VI
Chapter One Introduction 1
1.1 Research Background 1
1.1.1 Industry Background 4
1.1.2 Theoretical Background 4
1.1.3 Research Objectives 7
1.1.4 Research Questions 8
1.2 Significance of the Study 8
1.3 Research Procedure 10
Chapter Two Literature Review 13
2.1 SOR Theory 13
2.2 Film Tourism 17
2.3 Film content quality 21
2.4 Familiarity 25
2.5 Backdrops memory 28
2.6 Visiting Intention 31
2.7 Hypothesis Development 34
2.7.1 The Impact of film content quality 34
2.7.2 The impact of favorability of actors 36
2.7.3 The impact of familiarity 35
2.7.4 The impact of backdrops memory 40
2.7.5 The indirect impact of film content quality 41
2.7.6 The indirect impact of favorability of actors 42
2.8 Hypotheses Summary and Model 43
Chapter Three Methodology 45
3.1 Study site introduction 45
3.2 Questionnaire Design 47
3.2.1 Film content quality 48
3.2.2 Favorability of Actors 49
3.2.3 Familiarity 49
3.2.4 Backdrops Memory 50
3.2.5 Intention to visit Hong Kong 51
3.3 Data Collection and Analysis Method 52
Chapter Four Analysis Results 54
4.1 Descriptive analysis 54
4.2 Reliability and Validity Checks 57
4.3 Hypothesis Testing 60
4.4 Summary of hypothesis 62
Chapter Five Conclusion and Discussion 64
5.1 Discussion 64
5.2 Implications 66
5.2.1 Theoretical Implications 67
5.2.2 Practical Implications 69
5.3 Limitations and Future Research 73
References 77
Curriculum Vitae 94
Appendix A: Questionnaire 95
Abstract III
List of Figures V
List of Tables VI
Chapter One Introduction 1
1.1 Research Background 1
1.1.1 Industry Background 4
1.1.2 Theoretical Background 4
1.1.3 Research Objectives 7
1.1.4 Research Questions 8
1.2 Significance of the Study 8
1.3 Research Procedure 10
Chapter Two Literature Review 13
2.1 SOR Theory 13
2.2 Film Tourism 17
2.3 Film content quality 21
2.4 Familiarity 25
2.5 Backdrops memory 28
2.6 Visiting Intention 31
2.7 Hypothesis Development 34
2.7.1 The Impact of film content quality 34
2.7.2 The impact of favorability of actors 36
2.7.3 The impact of familiarity 35
2.7.4 The impact of backdrops memory 40
2.7.5 The indirect impact of film content quality 41
2.7.6 The indirect impact of favorability of actors 42
2.8 Hypotheses Summary and Model 43
Chapter Three Methodology 45
3.1 Study site introduction 45
3.2 Questionnaire Design 47
3.2.1 Film content quality 48
3.2.2 Favorability of Actors 49
3.2.3 Familiarity 49
3.2.4 Backdrops Memory 50
3.2.5 Intention to visit Hong Kong 51
3.3 Data Collection and Analysis Method 52
Chapter Four Analysis Results 54
4.1 Descriptive analysis 54
4.2 Reliability and Validity Checks 57
4.3 Hypothesis Testing 60
4.4 Summary of hypothesis 62
Chapter Five Conclusion and Discussion 64
5.1 Discussion 64
5.2 Implications 66
5.2.1 Theoretical Implications 67
5.2.2 Practical Implications 69
5.3 Limitations and Future Research 73
References 77
Curriculum Vitae 94
Appendix A: Questionnaire 95
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