As the core driving force of the national economy, Chinese enterprises are facing severe tests in the practice of social responsibility in the process of ESG globalization. Based on the dynamic path analysis framework and introducing the path dependence theory, this study constructs an active path and passive path analysis model of corporate social responsibility behavior to reveal the intergenerational transmission mechanism of irresponsible behavior of Chinese enterprises. By taking advantage of the high public attention and social status of the CCTV 315 Gala's special crackdown actions, this study takes 186 enterprises exposed by the CCTV 315 Gala from 2014 to 2024 as samples to systematically explore the evolution path and institutional causes of corporate social irresponsibility behavior. The research reveals the trend influence of different factor attributes on corporate irresponsibility behavior and the dual evolution paths of CSIR behavior of Chinese enterprises: the active path is characterized by strategic institutional arbitrage and the passive path stems from the distortion of the industry ecosystem. The research results provide theoretical support for supplementing the process of improper behavior of Chinese enterprises and constructing a differentiated governance framework, helping senior management, investors, regulators and other third parties to view CSIR behavior more intuitively, set clear social responsibility fulfillment goals, and urge enterprises to improve their social responsibility performance.
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