本校學位論文庫
CITYU Theses & Dissertations
論文詳情
Acknowledgement I
Executive Abstract III
List of Figures VII
List of Table VIII
Chapter One Introduction 1
1.1 Research Background 1
1.2 Research Questions 5
1.3 Research Purposes 8
1.4 Research Significance 11
1.4.1 Theoretical Significance 11
1.4.2 Practical Significance 12
1.5 Research Content 14
1.6 Research Method 14
Chapter Two Literature Review 18
2.1 Theoretical Foundation 18
2.1.1 Self-determination Theory 18
2.1.2 The Impact of Self-determination Theory 20
2.2 Religious Tourism 22
2.3 Purchase Intention 24
2.4 Hypothesis 26
2.4.1 Aesthetics 26
2.4.2 Cultural Symbolism 29
2.4.3 Well-being 32
2.4.4 Behavioral Intention 34
2.4.5 The Influence of Well-being on Behavioral Intention 36
Chapter Three Methodology 39
3.1 Research Model and Research Hypothesis 39
3.1.1 Research Model 39
3.1.2 Research Hypothesis 40
3.2 Research Design 40
3.2.1 Questionnaire Design 40
3.2.2 Sampling and Data Collection Method 42
3.2.3 Data Analysis Method 43
3.3 Pilot Study 43
3.3.1 Descriptive Statistics of Pilot Study 43
3.3.2 Reliability and Validity Analysis of Pilot Study 44
3.4 Data Analysis Method 46
Chapter Four Result 47
4.1 Sample Profile 47
4.2 Reliability and Validity 48
4.3 Structural Model Analysis 53
Chapter Five Discussion and Conclusion 57
5.1 Discussion 57
5.2 Theoretical Implications 61
5.3 Practical implications 63
5.4 Limitations and future research 67
References 71
Curriculum Vitae 86
Appendix 87
刘瀚阳
林冰娜
國際旅遊與管理學院
國際酒店管理碩士學位課程(英文學制)
碩士
The Aesthetic and Symbolic Impact of Tourism Souvenirs on Tourists’ Meaningfulness
The Aesthetic and Symbolic Impact of Tourism Souvenirs on Tourists’ Meaningfulness
曲阜;纪念品;美学;文化符号;意义;幸福感;行为意向
Qufu; Souvenir; Aesthetics; Cultural Symbolism; Meaningfulness; Well-being; Behavioral Intention
公開日期：18/5/2028
当游客游览目的地时，纪念品已成为必需品之一。游客们被景观中各种各样的纪念品所吸引。纪念品形式多样的设计；既能展示旅游目的地的文化，又能吸引游客购买。本研究以自我决定理论为基础，探讨纪念品的意义如何刺激游客的幸福感和行为意向。本研究采用问卷调查法，筛选出301份有效问卷。采用偏最小二乘结构方程模型（PLS- SEM）对问卷数据进行分析。本研究发现，纪念品的美学与文化象征正向影响游客对纪念品意义性的认知。有意义性对游客幸福感和行为意愿有正向影响。幸福感对行为意向有正向影响。本研究为纪念品设计提供了更全面的视角，促进了景点纪念品的可持续发展，增强了游客的购买意愿。本研究建议景区在销售纪念品时应更多地关注游客的反应，以帮助景区进一步设计有意义的纪念品，吸引更多的游客，增强游客的行为意愿。
As tourists visit destinations, souvenirs have become one of the essential buys. Tourists are attracted by the diversity of souvenirs in the landscape. The design of the diverse forms of souvenirs; not only show the culture of the travel destination but also attract tourists to purchase. This study, based on the self-determination theory, explores how the significance of souvenirs can stimulate tourists' well-being and behavioral intentions. This study adopted the questionnaire survey method and screened out 301 valid questionnaires. The data from the questionnaire was analyzed using Partial Least Squares Structural Equation Modeling (PLS- SEM). This study shows that the aesthetics and cultural symbolism of souvenirs positively influence tourists' perceptions of the meaningfulness of souvenirs. Meaningfulness has a positive impact on tourists' well-being and behavioral intentions. Well-being has a positive impact on behavior intention. This research provides a more comprehensive perspective for souvenir design, promotes the sustainable development of souvenirs in scenic spots, and enhances tourists' willingness to purchase. This study suggests that scenic spots pay more attention to tourists' reactions when selling souvenirs to help them further design meaningful souvenirs, attract more tourists and enhance tourists' behavior intention.
2025
中文
101
Acknowledgement I
Executive Abstract III
List of Figures VII
List of Table VIII
Chapter One Introduction 1
1.1 Research Background 1
1.2 Research Questions 5
1.3 Research Purposes 8
1.4 Research Significance 11
1.4.1 Theoretical Significance 11
1.4.2 Practical Significance 12
1.5 Research Content 14
1.6 Research Method 14
Chapter Two Literature Review 18
2.1 Theoretical Foundation 18
2.1.1 Self-determination Theory 18
2.1.2 The Impact of Self-determination Theory 20
2.2 Religious Tourism 22
2.3 Purchase Intention 24
2.4 Hypothesis 26
2.4.1 Aesthetics 26
2.4.2 Cultural Symbolism 29
2.4.3 Well-being 32
2.4.4 Behavioral Intention 34
2.4.5 The Influence of Well-being on Behavioral Intention 36
Chapter Three Methodology 39
3.1 Research Model and Research Hypothesis 39
3.1.1 Research Model 39
3.1.2 Research Hypothesis 40
3.2 Research Design 40
3.2.1 Questionnaire Design 40
3.2.2 Sampling and Data Collection Method 42
3.2.3 Data Analysis Method 43
3.3 Pilot Study 43
3.3.1 Descriptive Statistics of Pilot Study 43
3.3.2 Reliability and Validity Analysis of Pilot Study 44
3.4 Data Analysis Method 46
Chapter Four Result 47
4.1 Sample Profile 47
4.2 Reliability and Validity 48
4.3 Structural Model Analysis 53
Chapter Five Discussion and Conclusion 57
5.1 Discussion 57
5.2 Theoretical Implications 61
5.3 Practical implications 63
5.4 Limitations and future research 67
References 71
Curriculum Vitae 86
Appendix 87
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